FashionFirst Look& Other Stories video premiereThe mysterious Swedish brand (via Paris) goes viral ahead of its SS13 debutShareLink copied ✔️December 5, 2012FashionFirst LookTextDazed DigitalOcean print & other stories Spring sees the launch of new Swedish fashion brand & Other Stories, offering ready-to-wear, shoes, bags, accessories and beauty, with make-up at the core of the collection, the colours changing with the season to complement the clothes. With ateliers in Paris and Stockholm, the idea behind the brand is to give women freedom of expression via one label – from cool modernism to a more romantic side. With the clothing designed by two design duos, garments from different themes are encouraged to be mixed, creating personal edits of their looks. So far so enigmatic – no interviews can be published yet. But here Dazed Digital gets a sneak peak of the Ocean Print from their upcoming SS13 debut, featuring designer Behnaz Aram, ahead of the brand's official channels. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREIn pictures: The most memorable street style of 2025LottoLotto brings football fashion to North America ahead of the 2026 World CupMeet the Dazed Clubbers on this year’s Dazed 100Do NOT try and have sex with Jonathan Anderson’s solid bronze peachTimothée Chalamet wants to dress Fakemink and Susan BoyleMalcolm Marquez answers the dA-Zed quizHow a DIY fashion show united Manchester and China for one night onlyLeather pups, Labubus and a Versace fallout: 2025’s wildest fashion momentsOakley Bad Education: Oakley goes back to school for AW25Lucila Safdie answers the dA-Zed quizEBiT is looking for models who speak openly about mental healthValentino is doubling down on its controversial Rockstud