Fashion / First Look& Other Stories video premiereThe mysterious Swedish brand (via Paris) goes viral ahead of its SS13 debutShareLink copied ✔️December 5, 2012FashionFirst LookTextDazed DigitalOcean print & other stories Spring sees the launch of new Swedish fashion brand & Other Stories, offering ready-to-wear, shoes, bags, accessories and beauty, with make-up at the core of the collection, the colours changing with the season to complement the clothes. With ateliers in Paris and Stockholm, the idea behind the brand is to give women freedom of expression via one label – from cool modernism to a more romantic side. With the clothing designed by two design duos, garments from different themes are encouraged to be mixed, creating personal edits of their looks. So far so enigmatic – no interviews can be published yet. But here Dazed Digital gets a sneak peak of the Ocean Print from their upcoming SS13 debut, featuring designer Behnaz Aram, ahead of the brand's official channels. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREOscars red carpet: The 17 most controversial outfits of all timeA new Vivienne Westwood exhibition celebrates the designer’s activismRome is where the heart is at Valentino AW26This film captures Naples’ intense love affair with Stone IslandTouching grass was the biggest trend of AW26Mask4mask: Masquerade was having a moment at the AW26 showsCeline is sick of irony! Plus everything you missed at Paris Fashion WeekAdidas tapped the City of Angels for its latest release ZimmermannZIMMERMANN celebrates trailblazing women for AW26 Alysa Liu makes her Paris Fashion Week debut at Louis VuittonMiu Miu AW26: Chloë Sevigny and Gillian Anderson just walked at PFWKiko Kostadinov is taking flight for AW26Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy