FashionFirst Look& Other Stories video premiereThe mysterious Swedish brand (via Paris) goes viral ahead of its SS13 debutShareLink copied ✔️December 5, 2012FashionFirst LookTextDazed DigitalOcean print & other stories3 Imagesview more + Spring sees the launch of new Swedish fashion brand & Other Stories, offering ready-to-wear, shoes, bags, accessories and beauty, with make-up at the core of the collection, the colours changing with the season to complement the clothes. With ateliers in Paris and Stockholm, the idea behind the brand is to give women freedom of expression via one label – from cool modernism to a more romantic side. With the clothing designed by two design duos, garments from different themes are encouraged to be mixed, creating personal edits of their looks. So far so enigmatic – no interviews can be published yet. But here Dazed Digital gets a sneak peak of the Ocean Print from their upcoming SS13 debut, featuring designer Behnaz Aram, ahead of the brand's official channels. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREOur favourite pop culture Halloween costumes for 2025Grace Wales Bonner is heading to Hermès‘Britain feels like Disneyland’ Glenn Martens on a big Brit-inspired collabGlamour and grunge: A new Dazed shoot celebrates Sisley K’s arrivalMiu Miu gets arty in Paris, plus more fashion news you missed‘He was the ultimate canvas’: Transforming Jacob Elordi into FrankensteinIn pictures: The best street style from a historic Paris Fashion WeekVivienne Westwood’s final project rejuvenates her iconic tits t-shirtIt’s official: Maria Grazia Chiuri is taking over FendiIn pictures: The wildest street style moments at London Fashion WeekJoshua Ewusie was the breakout star of London Fashion WeekTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamour