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DJ by Dominic Jones premiere collection

Alice Dellal, Phoebe Collings-James, Chelsea Leyland and Kesh rock out in a clip for the jeweller's new line

Dominic Jones founded his eponymous jewellery brand and quickly found it around the coolest necks, fingers and wrists in London; a story that spread through his social circle like wildfire. Tough, romantic and talon pointed, enter DJ by Dominic Jones, a second line using enamel at a new entry point, with Alice Dellal, Phoebe Collings-James, Chelsea Leyland and Kesh styled in the debut campaign clip by Dazed’s Emma Wyman. Jones tells us more, and, in the spirit of the film, we asked the gang for their favourite song to rock out to.

“I’ve always avoided doing diffusion collaborations with other stores, I wanted to be able to do a collection myself so it could be to a good quality. I’m really pleased with the collection and searched to find a good factory. DJ by Dominic Jones allows me to take the brand in a young and fun direction. Inspired by my first collection ‘Tooth and Nail’, it’s nice to look back to the beginning again; fun, colourful but still holding onto that slight aggressive aesthetic. There will be two collections each year and lots more variety and design.”

The team's favourite tunes to rock out to:
Dominic Jones  – Deftones ‘Shove It’
Alice Dellal – Nirvana ‘About a Girl’
Phoebe Collings-James – Candi Staton ‘Young Hearts’
Chelsea Leyland – Jay-Z & Kanye West ‘Clique’
Kesh – Sia – ‘Little Man’ (Wookie mix)

Photography Courtesy of Dominic Jones

DJ by Dominic Jones is available at Harvey Nichols and