EXCLUSIVE FILM: Ryan McGinley for Edun A/W12

Ryan McGinley spoke to Dazed Digital last week about his campaign for Edun A/W12, which blurs art and commerce in the slipstream of his 'Animals' photographic series, telling Dazed Digital: "Birds are wild and unpredictable creatures, very beautiful, but at the same time you always have a little sense of the danger because they are so much larger and more powerful than you might think. Occasionally they would fly away from the set and we would all just have to be patient and wait for them to return to work."

We now premiere the complementary film, featuring the barn owl, peregrine falcon and other birds of prey interacting with models Grace Bol, Miles McMillan and Dazed's July issue cover girl Zen Sevastyanova.

The ethical lifestyle brand, launched by Ali Hewson and Bono and designed by Sharon Wauchob, works across Africa – Kenya, Morocco, Madagascar, Uganda and Tunisia. Part of A/W12's womenswear offering features handiwork from the 'Crochet Sisters,' a Nairobi-based community of nuns creating zebra stripe crochet.

Behind the scenes images courtesy of Edun