The Olympics start on Friday, but the commotion on Oxford Street last night was all down to Karl Lagerfeld. In town for the launch of his pop–up shop at Selfridges – a mix-it-up wardrobe of black, white, leather, metallics and tailoring in the mould of his personal style, across labels KARL and Karl Lagerfeld Paris – eager fans clamoured to take smartphone pictures of the world's most recognised designer.

What I admire about Karl is his intelligence and education. He brings intelligence and innovation to what he does and an element of tongue in cheek too. He isn't one to not speak his mind, he's frank and open which is infinitely refreshing

More (hidden) action occurred on the roof, as guests enjoyed that increasingly rare luxury of being able to smoke, drink and hold conversation at the same time. Harley Viera Newton and The Kills' Alison Mosshart provided the soundtrack, djing to a crowd including Daphne Guinness, Jefferson Hack and Suzy Menkes; with Mosshart, Newton, Josephine de la Baume, Tallulah Harlech, Alpines and Lou Hayter all wearing KARL.

Post-event, Dazed Digital caught up with ardent supporter Daphne Guinness, learning what she admires most about Lagerfeld.

"What I admire about Karl is his intelligence and education. He brings intelligence and innovation to what he does and an element of tongue in cheek too. He isn't one to not speak his mind, he's frank and open which is infinitely refreshing. The duality of seriousness and humour is a rare thing – old-school isn't quite the word, more 'real school'. Not in all connotations of that word 'reality' of course; Karl very much enables us to play with fantasy."