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EXCLUSIVE: Kit Neale S/S13 film

Neale shares One Fing 'n' Anuvver with Dazed Digital. Dance routine at the ready...

Kit Neale's S/S13 collection, One Fing 'n' Anuvver, mashes-up Chas 'n' Dave, Margate and a retina-flexing take on print the designer is quickly becoming synonymous with. Shooting his lookbook with Michael Mayren, Neale also shares a film by Niall Kenny with Dazed Digital. If his clothes have the hands-in-the-air optimism of summer, then the soundtrack has the nightmare soundtrack of a million summer discos. Dazed Digital spoke to Neale to learn more.

Dazed Digital: What was the idea behind the video?
Kit Neale: It's like Butlins, Skegness on acid and a bit of light hearted fashion craic!

DD: Do you have fond memories of the Macarena?
Kit Neale: I friggin hate the Macarena, actually. I'm sure my folks have some awful embarrassing video of us all dancing to the Macarena on some package holiday. The shame.

DD: Tell us about casting the boys in the video...
Kit Neale: We forced the boys to do it when holding the casting for the London Collections presentation. Not all were easily persuaded but those who did were great fun! Their agency, Select Models, have been great allowing us to release it.

Niall Kenny
Styling Mark McMahon
Grooming Ben Jones at Jed Root using Bumble and Bumble
Models Select
Helmets Davida UK

Photography Michael Mayren
Styling Mark McMahon
Grooming Hiroshi Matsushita
Models Dylan at Models 1, Patrick and Tobias
Helmets Davida UK