Fashion / IncomingYohji Yamamoto Store in ParisSophie Hicks designs a new flagship store on Rue Cambon.ShareLink copied ✔️October 16, 2008FashionIncomingTextKasia BobulaYohji Yamamoto Store in Paris Yohji Yamamoto’s flagship is the latest store to hit Paris’ notorious Rue Cambon. Designed by Sophie Hicks, an architect and former stylist for Alaia, it carries both women’s and men’s collections. Special wood panelling lines the entrance, while seamless mannequins give the illusion of clothes hanging in the air. It’s a serene, luxurious environment with metal rails for the collections, and Japanese paper birds adding to the installation-like display. Part gallery, part Japanese inn, the flagship is spread over three levels and it reflects Yohji’s signature concept: The White Box. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREOoh Be Gah! Your fave Coach fits just landed in The Sims 4Golden Globes 2026: A best dressed blackout for Hollywood’s biggest starsDemna drops his first Gucci campaign, plus more fashion news you missedBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignNasty with a Pucci outfit: Which historical baddie had the nastiest Pucci?Inside the addictive world of livestream fashion auctionsCamgirls and ‘neo-sluts’: Feral fashion on the global dancefloorBrigitte Bardot: Remembering the late icon’s everlasting styleA look back on 2025 in Dazed fashion editorials