Gucci x Fiat

This year, the iconic Italian label Gucci momentarily put aside handbags and accessories in favour of designing an exclusive Fiat 500 with their fellow car-making countrymen. This collaboration sees the UK launch of the Fiat 500byGucci in what will surely give that touch of Italian class. Designed by Gucci’s Creative Director Frida Giannini, she told us about the age old tradition of travelling in style and why this collaboration between Fiat and Gucci could not be more perfect.

“In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly became the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in Gucci's 90th anniversary year" says head designer, Frida Giannini.

The pairing reflects the two brands rich heritage in innovation and style, giving a unique opportunity and experience for UK drivers. The Fiat 500byGucci is available now and customers can find out more by visiting here Fiat.co.uk/500byGucci