The London-based DIY beatsmith works with the iconic sports brand for their new Cosmos Blackout line inspired by hip hop culture
With his witty, wise and laconic prose bubbling over do-it-yourself bedroom studio beats, Obaro Ejimiwe’s debut album as Ghostpoet certified the 24-year-old Londoner as one of the UK’s most distinctive, everyman rhyme slingers. “Peanut Butter Blues and Melancholy Jam” was released earlier this year on Gilles Peterson’s Brownswood Recordings. With praise from, and comparisons to Roots Manuva and Mike Skinner, Ghostpoet is a mercurial voice that represents the UK’s evolution of hip hop and soundsystem culture in 2011. Re-invention, progression and originality - it’s those base elements of hip hop culture that resonate throughout such a diverse artist like Ghostpoet.
Inspired by those early days of hip hop, the style and attitude of late-70s New York City, and more specifically, the New York blackout of 1977, Umbro have released the Cosmos Blackout collection. An exclusive black-on-black range celebrating the same ethos that Ghostpoet lives true today. It’s about creative pioneers who changed the game through necessity, originality and individuality - a unique contemporary British voice inspired by the essence and origins of hip hop.
Ghostpoet wears Cosmos Blackout Anthem Jacket, Cosmos Blackout Track Jacket, Cosmos Blackout Badge Tee, Cosmos Blackout Polo and Cosmos Blackout Jersey, all by Umbro, hat and watch Ghostpoet’s own
The Umbro Cosmos Blackout Collection will be available in Selfridges from July 13