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Mazzy Joya is a 19-year-old model and online content creator from California. You might know her from campaigns for brands such as Heaven by Marc Jacobs or from her social media presence. “I play dress up, create things with my friends, and tell stories,” she explains. Below, she gives Dazed her 2025 beauty recap.

WHAT’S BEEN YOUR FAVOURITE SCENT THIS YEAR?

Mazzy Joya: Essential Faith, Maison Francis Kurkdjian (MFK) Oud Satin Mood, Vilhelm Parfumerie Purple Fig and rose spray.

NAME ONE HOLY GRAIL PRODUCT YOU’RE TAKING INTO 2026

Mazzy Joya: Spironolactone.

NAME A BEAUTY RITUAL YOU KEPT UP WITH THIS YEAR

Mazzy Joya: Laughter is the key. I think I’m beautiful because I have so much fun.

TELL US YOUR 2026 BEAUTY AFFIRMATIONS? 

Mazzy Joya:

1. Beauty is play, not pressure.
2. Comparison is the thief of joy. 
3. If I feel good on the inside, I will look good on the outside.

WHICH BEAUTY TREND ARE YOU READY TO SAY GOODBYE TO IN 2025?

Mazzy Joya: None/all. Beauty trends are the best trend. They’re just decorating yourself, and each one becomes a little shared memory in life. Even the ‘bad’ ones become nostalgic. I love that.

WHAT’S THE BEST BEAUTY ADVICE YOU’VE RECEIVED?

Mazzy Joya: Everybody is too focused on themselves to worry about what you look like.