Courtesy of Ap0ceneBeautyBeauty DeskConcept store Ap0cene invites us into its weird beauty worldPlus all the best beauty drops from September 2025, including a kush-infused mascara, elevated ISAMAYA palettes, and Ples’Jour’s silky lubricantShareLink copied ✔️October 1, 2025BeautyBeauty DeskTextTiarna MeehanAp0cene beauty30 Imagesview more + Storm runner eyewear, chrome blade nails and tattoo-printed tops – concept store marketplace Ap0cene has always fed on the strange. Curating the kind of pieces that feel like they’ve slipped out of an alternate universe, the brand has become a cult destination for discovering small-brand designers with a taste for the unconventional. In its latest move, the brand has announced its expansion into beauty, pulling five new brands into its orbit. Ap0cene has always been about community and innovation. “We expanded into beauty for one reason: our customers asked. There’s a fatigue around huge mega-brands that just don’t listen to what their customers have to say. By teaming up with agile and independent names, we’re offering something genuinely different,” says co-founder Ariel Arakas. Over the years, Ap0cene has become a go-to hub for if-you-know-you-know artists and designers – and its latest beauty venture continues to reflect this. From smudge-proof microgel liners to iridescent balms, the line-up is as offbeat as you’d expect. “At Ap0cene, we don’t do basic,” Arakas adds. Products include London-based studio PatinaPlace’s crimson dragon-claw nails, Berlin-based brand Fallen Angels’ pink glass talons, and AppleDoll’s fairie-wand liners and deeply hued blushes. Elsewhere, hair brand Jiudi’s dyes bring in acid-bright shades like Sorcerer and Outlaw, while nail polish label SSONE offers up a palette of sleek lacquers. As Ap0cene leads the charge into new territory, it’s not alone in experimenting with different directions in beauty. Other drops this month also include ISAMAYA Beauty’s reimagining of its cult CORE 1 & CORE 2 palettes; Ples’Jour’s new luxury lubricant; Cécred’s The Protection Collection, a bold, new line for protective styles and extensions; Starface’s berry-scented twist on its iconic Star Balm; and Milk Makeup infusing hemp oil into its new Kush Big Hit Mascara. Discover more of this month’s beauty launches in the gallery below. 1/8 You may like next 1/8 1/8 Courtesy of Ples’JourPles’Jour OPALLuxury meets intimacy in Opal, the first launch from sexual wellness brand Ples’Jour. A silicone-based lubricant that promises a “luxurious, silky glide in every condition,” an additional win is that it comes in a sleek, minimalist glass bottle, a leap away from other lubricants on the market, and not an eyesore on a bedside table.view more + 2/8 2/8 Courtesy of ISAMAYA BeautyISAMAYA’s CORE 1 & CORE 2 palettesISAMAYA Beauty is back to bend the rules with CORE 1 and CORE 2, two reimagined palettes from make-up maverick Isamaya Ffrench, elevating the brand’s sold-out, cult-favorite Industrial Palettes with improved formulas and new shades.view more + 3/8 3/8 Courtesy of StarfaceStarface Dream Berry and Cherry Charm Star Balms It may be a mouthful, but it’s worth it. Beauty’s cutest brand, Starface, adds two fruity new Star Balm flavours to its best-selling lineup: Cherry Charm, a sweet classic cherry, and Dream Berry, a juicy mix of blueberry, pomegranate, strawberry, and raspberry. Ultra-cushiony and packed with shea, cocoa, and coconut butter – hydration never looked – or tasted – this adorable.view more + 4/8 4/8 Courtesy of CécredCécred The Protection CollectionCécred, the brand built on transformational haircare for all, launches a line that puts protective styles and extensions at the forefront – not as an afterthought. Their Protection Collection covers every stage of styling: a no-rinse Scalp Refreshing Spray to cleanse and cool without disturbing braids, a Detoxifying Shampoo to strip away buildup post-takedown, a high-slip Detangling Spray that halves comb-through time, a 21-oil Ritual treatment that doubles as a hot oil soak, and a Hair & Scalp Balm that tames flyaways while shielding the scalp barrier.view more + 5/8 5/8 Courtesy of HORACEHorace MoMA Superfatted Soap BarHand soap and art might not be a common combination, but the brands Horace and MoMa go hand in hand (quite literally) for their newest collaboration, dropping two scented hand wash gels in Sandalwood & Musk and Orange Blossom & Cashmere Wood, and solid soap bars in Peppermint & Tea Tree and Virginia Cedar & Sage Leaf. view more + 6/8 6/8 Courtesy of Urban DecayUrban Decay Naked Eyeshadow SticksUrban Decay turns its cult-favorite Naked Palette into an on-the-go essential with Naked Eyeshadow Sticks. With eight buttery, blendable shades inspired by cult favourites like Toasted and Half Baked, we can already feel ourselves logging onto Tumblr and digging out our creepers.view more + 7/8 7/8 Courtesy of Milk MakeupMilk Makeup Kush Big Hit MascaraMilk Makeup drops its kush-infused mascara. Packed with hemp seed oil to condition and murumuru seed butter to strengthen damaged lashes, we’ll definitely be taking a hit.view more + 8/8 8/8 Courtesy of OriginsOrigins Youthtopia Apple Butter Cleansing BalmOrigins’ Youthtopia range is embracing autumn with its Apple Butter Cleansing Balm. Packed with upcycled apple seed oil and shea butter, the balm melts from solid to oil to milk, gently lifting makeup and impurities. The scent alone is a winner for us.view more + 0/8 0/8
