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Dazed Beauty x Rabanne Masterclass
Photography Rae Martins Ashton

What went down at Dazed Beauty and Rabanne’s masterclass

From transforming day looks into night looks to Aoife Cullen’s best make-up advice, here are the key takeaways

This past Wednesday, Dazed Beauty and Rabanne came together to inaugurate the launch of Rabanne’s new make-up line. Locked away in the Selfridges cinema room in central London, the intimate masterclass hosted an audience of 60 guests and was hosted by Dazed Beauty editor Alex Peters, alongside make-up artist Aoife Cullen.  

Attendees enjoyed a complimentary Dazed magazine and received a Rabanne beauty gift bag, complete with a redeemable voucher and various product samples. The event drew guests from the Dazed, Rabanne, and Selfridges communities, with Dazed Club members making up part of the guest list. The evening had begun with introductions from Rabanne and Alex before Aoife embarked on creating two distinct looks on a model.

Here’s everything you need to know in case you missed it.


To start off the evening, Aoife curated a minimalist make-up look, employing bronze eyeshadow – the Colourshot liquid eyeshadow in the shade My Bad – mascara, the Lovebalm lip balm and soft lipstick. Throughout the transformation, Aoife shared insights into her application process, shedding light on her product choices and preferred techniques, including using the same lipstick (the Famous Lipcolour matte hydrating lipstick) on the models’ cheeks to create a harmonious appearance. As she worked through it, Alex spoke to her about make-up methods such as when to opt for brushes versus fingers and her preference for creams over powders. 


It’s a common experience to leave the house with one make-up look on and by the time it’s evening wishing you could switch it up for your night out. For the second part of the masterclass, Aoife offered valuable tips on how to transform a daytime look into a nighttime look and get the most out of Rabanne make-up.

Transforming the look, Aoife added intense black eyeshadow from the Back to Black mini eyeshadow palette, blended with a deep midnight blue and silver to create a sultry 70s glam look. Pushing the boundaries, she extended the eyeshadow up to the brow for an avant-garde appeal. For a distinctive finish, Aoife employed her signature lip technique. She outlined her lips with the same metallic blue eyeshadow, then added shimmering silver eyeshadow – the Colourshot liquid shadow in the shade Glow UP and the Pure Metals loose metallic pigment in Metal Dust – at the centre for a bold focal point.


After Aoife completed the looks, audience members were able to ask questions. Topics ranged from practical beauty tips, such as Aoife’s belief in skincare as the foundation of make-up prep, to her eclectic inspirations – from runway fashion to nostalgic aesthetics. She encouraged the crowd to have fun with make-up and not obsess over perfection. When asked about their must-have products, Aoife favoured silver eyeshadow, while Alex found her confidence in lipstick.


The night concluded as attendees approached Aoife, eager to snap photos and ask additional final questions. Following the event, guests made their way to the Rabanne make-up counter at Selfridges, the exclusive retailer for Rabanne make-up, where they were able to utilize their vouchers to shop the collection. Skilled Rabanne make-up artists remained on hand, offering insights into the new products.

Take a look at the images in the gallery above.