Pin It
Wednesday Addams makeup recreate lipstick

How to get the Wednesday Addams make-up look

From purplish-brown lips to smokey soft-goth eyes, the show’s hair and makeup designer Tara McDonald shares the exact products used on the Netflix show

The deadpan stare, the killer one-liners, that weirdly enthralling dance scene – ever since Jenna Ortega appeared on our screens as Wednesday Addams we’ve all been obsessed. Filling the sardonic shoes of the iconic Christina Ricci was never going to be easy, but in Netflix’s new Addams Family spin-off, Wednesday, Ortega perfectly captures the spirit of everyone’s favourite arsonist full of woe. 

Wednesday Addams and her goth style have long been an inspiration in the worlds of fashion and beauty. Hair on the Prada AW19 runway paid tribute to her trademark long black braids, while black dresses with white collars featured heavily in Simone Rocha’s AW21 collection. But since Wednesday dropped last month, quickly breaking Stranger Things’ viewing record, the internet can’t get enough of her soft goth glam make-up looks. 

On TikTok, videos recreating Wednesday’s make-up have over 70 million views combined. Since November 23, Google searches for ‘Wednesday Addams make-up’ have skyrocketed by 526 per cent while ‘Wednesday Addams lipstick’ are up 904 per cent, according to LookFantastic.

Fortunately for us, the show’s hair and makeup designer Tara McDonald shared with beauty expert Cat Quinn the exact products used on the show to achieve Wednesday’s brown-purplish lip colour and smokey eye look. Here’s everything you need to recreate Wednesday Addams’s soft goth glam look. Read ahead, if you dare.