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Courtesy of Chanel

Chanel announces exciting new names to head up its beauty

Dazed 100 alumni Cécile Paravina and Valentina Li, along with Ammy Drammeh, will help steer the house’s make-up collections

Chanel has announced today that Ammy Drammeh, Cécile Paravina and Valentina Li will be joining the house as global creative make-up partners. The three make-up artists are the first to join the Cometes Collective – a new group of “emerging talents shaping the future of beauty” that will be added to in the future. They will help steer the direction of Chanel’s colour cosmetics range and the development of new collections.

Full of imagination, life and colour, the work Drammeh, Paravina and Li create has a sense of freedom from convention and traditional beauty ideals. Their appointments to Chanel, a heritage brand steeped in tradition, suggests an exciting new era and a fresh direction for the brand. The trio follow in the footsteps of previous artists who helmed Chanel make-up including Lucia Pica (now at Byredo) and Peter Philips (now at Dior).

“Each member of this collective has been chosen for their vibrant and singular vision of beauty as well as their values that resonate with those of Chanel,” the brand said in a statement. “Together, they will add a pioneering new chapter to the House’s tradition of exploring the way women see themselves.” The first Cometes Collective collections will launch in January 2024.

Both on the Dazed 100 last year, Paravina and Li create expressive looks that captivate the eye and are unapologetically creative. Often playing with perspective and the proportions of the face, Paravina’s hallmarks include distorted eye shapes, bleached brows and lipstick teeth, as well as elongated lashes. Meanwhile, Li’s highly conceptual signature style takes inspiration from her love of cosplay, sci-fi movies and historical body art.

A longtime collaborator of Dazed, Drammeh draws on her Spanish and Gmabian cultural background for inspiration and describes her style as “uncomplicated and free”. Alongside working with names like Carrie Stacks, Kelsey Lu and LA Timpa for Dazed, she is also a part of Mentoring Matters, an initiative that aims to establish equity and multiply opportunities for Black and Asian creatives.