Back in 2018, Kylie Jenner dissolved her iconic lip fillers, opting for a more subtle look. Since then, it seems that celebrities and influencers have followed suit in opting for more natural cosmetic enhancements.

Now, aesthetic clinic Mallucci London is introducing a new ‘Face ID guarantee’ on a number of their cosmetic enhancement treatments – meaning that the surgery is promising results which are subtle enough to be recognised by your phone’s Face ID software. 

In an interview with Glamour, Dr. Jana Vogt from the Mallucci clinic explained, “Excessive use of fillers and botox caused significant changes to people’s faces, so much so, that in some cases, they are no longer recognisable." 

Continuing, she stated: “The tide is now changing, and people are opting for a more natural look. Our ‘face ID guarantee’ as a way to ensure that people will get the subtle enhancement they are after, rather than changing the face beyond recognition.”

To find out more about the guarantee, we spoke to cosmetic enhancement expert and co-founder of the Define Clinic, Doctor Benji Dhillon, who explained that the Face ID guarantee is a “reflection of what individuals undergoing treatment now want to achieve”. 

“The public unfortunately believe that only ‘artificial’ outcomes are possible with non surgical aesthetic treatments,” he said. “With advanced understanding and techniques a great deal of aesthetic doctors and practitioners are able to achieve subtle, natural results that do not alter the appearance. The Face ID guarantee will therefore likely drive people and practitioners to strive for even more natural results.”

Otherwise, the doctor explained that using Face ID scans could possibly affect clients’ mental health. “Natural results can significantly build confidence. However, unnatural results can attach a stigma to individuals,” he stated. 

Therefore, using facial recognition software could help to reassure clients that they still look authentic to themselves – fostering empowerment amid the stigma surrounding cosmetic procedures for being portrayed as ‘fake’ or ‘vain’.

However, he also stated that paying too close attention to the results post-procedure could cause problems. “Although aiming to look natural with aesthetic treatments is critical, overanalysing the outcome can be detrimental,” he said. “Those that overevaluate their faces are at risk of always wanting more.”

Last year, we investigated the dangers of yo-yo lip fillers, a trend which sees celebrities publicly getting lip fillers, getting them dissolved, re-filling, and so on. Read more here.