RÉDUITBeautyBeauty TrendsReady for digital lavender? How to tap into the 2023 trendTrends forecasters have announced digital lavender as the colour of 2023 – we round up the best beauty products to help you tap into the soft floral hueShareLink copied ✔️April 19, 2021BeautyBeauty TrendsTextAlex Peters Digital Lavender is the colour that will represent the mood of 2023 – that is, according to trend forecasting agency WGSN and colours authority Coloro. The two have joined forces to predict the colours that will be popular worldwide in a few years time, and the pale purple shade – think Kylie Jenner at the 2019 Met Gala – is leading the pack thanks to its ability to evoke calmness and serenity, and connect to people’s focus on wellbeing. “Digital Lavender signifies that stability, serenity, and digital escapism that so many of us have built into our recuperative rituals to both protect and improve our mental health in challenging times,” Coloro’s head of content Joanne Thomas told Cosmetics Business. “As consumers find solace and comfort inhabiting the virtual space, the influence of video games and virtual realities will become all-encompassing, distorting the boundaries between our online and offline existence.” To help you prepare for the future when we’re all head-to-toe in lavender, we’ve rounded up some of our favourite products in the appropriate hue. 1/10 You may like next 1/10 1/10 Courtesy of the brandThe Eyeshadow PaletteWith shades of glitter-speckled lavender, cool plum, and lilac-rippled mulberry, the Huda Beauty Lilac Obsessions Palette makes it really easy to get your lids on trend.Buy it here: Huda Beauty Lilac Obsessions Paletteview more + 2/10 2/10 Courtesy of the brandThe EyelinerThe Urban Decay 24/7 Glide-On Eye Pencil in Raw Energy is vegan, creamy, and long-lasting. This metallic lavender shade will add a shimmering touch to any eye look.Buy it here: Urban Decay 24/7 Glide-On Eye Pencil in Raw Energyview more + 3/10 3/10 Courtesy of the brandThe LipstickLavender isn’t the easiest shade to pull off on your lips but for anyone brave enough you can’t go wrong with Gucci’s Rouge à Lèvres Mat Lipstick in Sydney Lavender.Buy it here: Gucci Rouge à Lèvres Mat Lipstick in 701 Sydney Lavenderview more + 4/10 4/10 Courtesy of the brandThe LiplinerSoft but pigmented, this Suede Matte Lip Liner in Violet Smoke will help you perfect your statement purple lip.Buy it here: NYX Professional Makeup Suede Matte Lip Liner in Violet Smokeview more + 5/10 5/10 Courtesy of the brandThe Nail VarnishNAILS.INC's NailPure formula is not only vegan and cruelty-free but it’s regenerating complex helps to boost production of keratin for stronger, healthier nails.Buy it here: NAILS.INC NailPure in Cool to be Kindview more + 6/10 6/10 Courtesy of the brandThe Hair DyeBleach London’s Super Cool Colour in Lavender Vida Loca is the ultimate shade to bring the digital lavender trend to your hair. Cruelty-free and vegan, the semi-permanent dye will give you bold colour while keeping your hair nourished.Buy it here: Bleach London Super Cool Colour in Lavender Vida Locaview more + 7/10 7/10 Courtesy of the brandThe SerumFor dewy, bouncy skin try the Thirst Trap Juice Serum from Huda Kattan’s skincare label Wishful. Full of hyaluronic acid, firming peptides, and soothing aloe vera, the serum is deeply hydrating to leave you with a plump, radiant complexion.Buy it here: Wishful Thirst Trap Juice Serumview more + 8/10 8/10 Courtesy of the brandThe MoisturiserBad Habit’s melatonin and glycolic night cream will work to brighten and hydrate your skin while you sleep. The glycolic acid gently removes dead skin while lavender and chamomile essential oils will help you relax and be ready for sleep.Buy it here: Bad Habit Power Sleep Melatonin & Glycolic Night Cream view more + 9/10 9/10 Courtesy of the brandThe MaskThese moisturising lip patches from Patchology are not just packaged in your new favourite shade but they are also infused with extracts of lavender to soothe and calm dry, irritated lips. Buy it here: Patchology Moodpatch Keep Smilingview more + 10/10 10/10 Courtesy of the brandThe DeviceRÈDUIT’s Uni device evenly distributes skincare and haircare treatments as an ultra-fine mist, leaving skin and hair nourished and free from pore-clogging textures.Buy it here: RÉDUIT UNI Universal Skincare & Haircare Treatment Deviceview more + 0/10 0/10