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Product of the week

This expert product is the perfect base for 3D rhinestone hair

Hairstylist Dasha Sevostyanova selects this solid pomade from Authentic Beauty Concept, a go-to for anyone building out fun, experimental hair looks

Dasha Sevostyanova is a hairstylist based in Moscow. From a bunch of carrots and old safety pins to shells picked up off the beach, she creates eye-catching, experimental looks with everyday objects. Here, she shares her choice for Product of the Week – a weekly round-up of the Dazed Beauty team and wider community’s must-have buys. 


Brand: Authentic Beauty Concept 

Product: Solid Pomade

Price: £23


I have known this brand for a long time and I use many of their products all the time but I came across this tool by accident when I was looking for a thick transparent paste for work. I have been using this product for two years now, there are no comparisons yet. Initially the pomade was created to form curls or give wavy hair texture, but I use it to attach rhinestones and sparkle. It has a rather strong but elastic hold and due to the transparent base it is invisible on the hair. It is unique because it is both thick and transparent. The product does not freeze, which means that you can change your hairstyle right during shooting and it can be perfectly washed off with any shampoo. I recommend it to people with curly and fluffy hair.


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