Instagram/@sevanovaBeauty / Product of the WeekBeauty / Product of the WeekThis expert product is the perfect base for 3D rhinestone hairHairstylist Dasha Sevostyanova selects this solid pomade from Authentic Beauty Concept, a go-to for anyone building out fun, experimental hair looksShareLink copied ✔️March 18, 2021March 18, 2021TextDasha Sevostyanova Dasha Sevostyanova is a hairstylist based in Moscow. From a bunch of carrots and old safety pins to shells picked up off the beach, she creates eye-catching, experimental looks with everyday objects. Here, she shares her choice for Product of the Week – a weekly round-up of the Dazed Beauty team and wider community’s must-have buys. WHAT IS IT? Brand: Authentic Beauty Concept Product: Solid Pomade Price: £23 Authentic Beauty Concept Pomade WHY SHOULD I CARE? I have known this brand for a long time and I use many of their products all the time but I came across this tool by accident when I was looking for a thick transparent paste for work. I have been using this product for two years now, there are no comparisons yet. Initially the pomade was created to form curls or give wavy hair texture, but I use it to attach rhinestones and sparkle. It has a rather strong but elastic hold and due to the transparent base it is invisible on the hair. It is unique because it is both thick and transparent. The product does not freeze, which means that you can change your hairstyle right during shooting and it can be perfectly washed off with any shampoo. I recommend it to people with curly and fluffy hair. QUICKFIRE QUESTIONS If it was a fictional character is would be...Vivienne from the movie Pretty Woman, played by Julia Roberts If it was an astrological sign it would be… most likely a Taurus! Everything is clear and understandable for it, but its character is stubborn. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREProduct of the week: Starface’s ‘magical, squeaky clean’ lip balmTattoo Assembly showcases the cutting edge of tattoo cultureOnMeet the creatives turning up the heat in Lagos with Burna Boy and OnHoroscopes April 2026: A 7 year cycle has ended – so what’s next?The best new scents, from real strawberries to mother’s breast milkPITKISSER captures the beauty and rage of LA’s girl mosh sceneConner Ives and MAC team up to protect the dolls Who is looksmaxxing really for?How the BDS movement has changed the way we eatGoop horror: The new wave of literature skewering the beauty industryDoctors debunk Clavicular’s beauty routine, step by stepYSL Beauty’s Block Party showed the changing face of gen Z nightlifeEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy