Instagram/@sevanovaBeautyProduct of the WeekBeauty / Product of the WeekThis expert product is the perfect base for 3D rhinestone hairHairstylist Dasha Sevostyanova selects this solid pomade from Authentic Beauty Concept, a go-to for anyone building out fun, experimental hair looksShareLink copied ✔️March 18, 2021March 18, 2021TextDasha Sevostyanova Dasha Sevostyanova is a hairstylist based in Moscow. From a bunch of carrots and old safety pins to shells picked up off the beach, she creates eye-catching, experimental looks with everyday objects. Here, she shares her choice for Product of the Week – a weekly round-up of the Dazed Beauty team and wider community’s must-have buys. WHAT IS IT? Brand: Authentic Beauty Concept Product: Solid Pomade Price: £23 Authentic Beauty Concept Pomade WHY SHOULD I CARE? I have known this brand for a long time and I use many of their products all the time but I came across this tool by accident when I was looking for a thick transparent paste for work. I have been using this product for two years now, there are no comparisons yet. Initially the pomade was created to form curls or give wavy hair texture, but I use it to attach rhinestones and sparkle. It has a rather strong but elastic hold and due to the transparent base it is invisible on the hair. It is unique because it is both thick and transparent. The product does not freeze, which means that you can change your hairstyle right during shooting and it can be perfectly washed off with any shampoo. I recommend it to people with curly and fluffy hair. QUICKFIRE QUESTIONS If it was a fictional character is would be...Vivienne from the movie Pretty Woman, played by Julia Roberts If it was an astrological sign it would be… most likely a Taurus! Everything is clear and understandable for it, but its character is stubborn. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBeauty gift guide 2025: Dazed editors share their wishlistsThe sweat-drenched world of Sukeban wrestling takes Miami Jean Paul GaultierJean Paul Gaultier’s iconic Le Male is the gift that keeps on givingMeet the braider behind the Afro-textured hairstyles at PFW SS26‘Accept your ugly’: I tried ‘beauty shadow work’ to help my self-esteemHoroscopes December 2025: Expect fun, flirting and major plot twistsThis film is an intimate portrait of Black hair and identityHow tech-inspired SFX is revealing our anxieties about a cybernetic futureBleach play: How halo rings and ghost roots are taking over hair trendsEcho Seireeni’s prosthetic creations are warping realityMy year of divesting from beauty cultureCan psychedelics enhance your workout?