Another day, another celebrity beauty brand. Over the past few months, we’ve seen debuts in the arena from the likes of Halsey, Pharrell, JVN, Lisa Rinna, and J-Lo – all staking their claim on a piece of the lucrative pie. 

Fresh out of the Kardashian-Jenner School of Business is the rumour that Kris Jenner will be entering the beauty game, reportedly trademarking ‘Kris Jenner Skin’ and ‘Kris Jenner Skincare’. This is very much all the information we have – there’s currently no news from Jenner HQ as to whether the brand is confirmed to drop or not. Avid readers will remember that similarly, Hailey Bieber trademarked her own brand back in 2019, but that is yet to materialise. 

Jenner has previously collaborated with Kim on KKW Fragrance – it supposedly smells just like the momager – and scrolling through her Instagram, you’ll see that she’s the biggest fan of her daughters’ ventures from Kylie Skin to Poosh. What would you want to see from a Kris Jenner brand? For now, the vague promise of “cosmetics, skincare, nail care products, false eyelashes, haircare products, and fragrances”, are all we have to go off...