After launching back in 2019, MyBeautyBrand has built up a cult following. Putting talent and artistry at the top of the agenda, by taking the beauty industry out of the hands of influencers, and back into the hands of customers, the innovative make-up company acts as a beauty collaboration platform, bringing together artists, brands, and talents, by way of disruptive partnerships. 

Having already worked with Central Saint Martins graduates on its experimental inaugural collection ByMe, its latest drop comes in the form of a highly-pigmented artistry palette, entitled Colour Speaks, co-created by pop band Now United. 

With the reveal for this partnership garnering over 67k likes on Instagram in one day, the eye make-up set – which comes in 12 vibrant and versatile shades including a deep midnight blue and glittering olive green – is, needless to say, another eagerly anticipated release from the brand. Formulated with Italian technology to create pigments which last all day, the palette is also 100 per cent vegan and made with recycled packaging, because what else do you expect in 2021?

After first dropping in Brazil at the end of last year, the drop follows on from MyBeautyBrand’s Colour Changing Lip Oil. Made with celebrity make-up artist Nikki DeRoest, the gloss uses ~ magic ~ (read: technology) to create a lip tint which is uniquely personalised to your skin tone. 

With nearly 50K followers on its Instagram (growing over 500 per cent from 10k in December, the biggest growth for a beauty account), MyBeautyBrand ethos to democratise the beauty business continues to be the breath of fresh air the beauty world needs.