Back in October, Byredo Makeup finally dropped, the beauty arm to the cult fragrance label – founded by Ben Gorham – created in collaboration with Dazed Beauty founder and make-up artist Isamaya Ffrench.
Launching with more classic lipsticks, eyeliner, and mascara, the offering also included the Colour Stick – a creamy, lightweight pigment that can be worn on the eyes, lips, cheeks, wherever. Today, the brand launched a new product to join the line-up: the 5 Colour Eyeshadow Compact.
Coming in three different varieties – Sciomancer, Corporate Colours, and Syren – each palette connects to a narrative to transport the wearer. ”Make-up used to have a kind of repetitive palette but now there is so much freedom in colour and its use, I wanted to design collections that actually connect to a story,” explains Ffrench.
Keeping in line with the other products, the packaging for the compact is a beautiful golden shell, with each pigment in a handy vertical shape for easy swiping and applying. In accompanying images shot by photographer Daniel Sannwald, Ffrench is seen transformed into a mermaid for Syren, Yves Tumour as a dark demon for Sciomancer, and the Medea sisters serve 80s office realness for Corporate Colours.
