Snatch them up before everybody else does
If you’re anything like me (why wouldn’t you want to be?) then you’ve probably spent the year practising self-care (read: buying stuff) to avoid acknowledging the hellscape outside.
The good news is that you’re not alone because unsurprisingly the online sales of beauty products have gone through the roof. During the summer, ASOS reportedly sold over 265,000 face masks, seeing a 329 per cent increase in sales mostly due to demand for beauty products.
Boots has also been looking into its sales of beauty products, noting that affordable skincare is most important to its customers. “We know our customers want value for money when it comes to skincare and this doesn’t always mean shopping on a budget,” says Joanna Rogers, trading director and VP of beauty at Boots. “Since the pandemic, customers have become more focused on investing in cost-effective products that are right for their skin type and deliver results.”
To help you lighten your purse/wallet/coin sack, splurge on the top 10 most popular beauty products of the year – including The Ordinary, Huda Beauty, CeraVe, Aesop, and more – before they’re gone.

The Ordinary – Niacinamide 10% + Zinc 1% serum
A cult fave among skincare fanatics, The Ordinary’s niacinamide serum promises a clearer complexion and more even tone. Remember that niacinamide should not be used with vitamin C as it cancels out all of its beneficial qualities.
Buy here (£5).

CeraVe – Facial Moisturising Lotion
TikTok’s fave brand, sales of CeraVe’s facial moisturising lotion have increased by 459 per cent on Boots this year. The lightweight-formula nourishes and moisturises skin, while hyaluronic acid helps to retain natural moisture.
Buy here (£9.75).

Huda Beauty – #FauxFilter foundation
Offering full HD-coverage, Huda Beauty’s Faux Filter foundation is perfect for the mask-wearing make-up lover – promising to stay on your face all day long.
Buy here (£27).

PIXI – Glow Tonic
Boots sells one of these beauty must-haves every minute and fans are crazy for its ability to lift away dead skin cells while gently exfoliating. Suitable for all skin types thanks to its gentle formula of aloe vera and glycolic acid, use twice daily (morning and evening) to see a reduction of sun damage, fine lines, and scarring.
Buy here (£18).

Aesop – Resurrection Aromatique Hand Wash
Unsurprisingly, we’re all washing our hands more than ever this year. In fact, stop what you’re doing and go and wash your hands right now. This Aesop hand wash contains orange, rosemary, and lavender oils to gently cleanse hands without drying them out and leave them smelling fresh and clean.
Buy here (£27).

Olaplex – No.3 Hair Perfector
A hero product for Boots, this at-home treatment will repair broken and damaged hair with its vegan and cruelty free formula – perfect for rectifying any DIY hair trend disasters.
Buy here (£26).

Laura Mercier – Translucent Loose Setting Powder
This cult classic has become even more important in the age of COVID-19. Stop any transfer of make-up on your mask by setting first with this Laura Mercier staple.
Buy here (£32).

Liz Earle – Cleanse & Polish Hot Cloth Cleanser
This rich cream cleanser courtesy of Liz Earle will clear away grime, pollutants, and make-up and comes with a pure cotton cloth to gently exfoliate the skin and remove dead cells.
Buy here (£28.50).

No7 – Advanced Retinol 1.5% Complex Night Concentrate
Searches for retinol on Boots increased by 49 per cent this year, thanks to its ability to boost elastic and collagen in the skin for a plumper appearance. No7’s retinol concentrate helps calm the skin while reducing the appearance of wrinkles (if you’re keen to get rid of them, but who doesn’t like a fine line or two?).
Buy here (£34).

Hourglass – Unlocked Instant Extensions Mascara
Doing exactly what it says on the tin, Hourglass’s Instant Extensions Mascara will immediately give your lashes a lengthy boost. While we might not be heading to parties any time soon, why not make an impact on your next Zoom call?
Buy here (£29).