Megan Thee Stallion has been revealed as Revlon’s newest global brand ambassador.
“HOTTIES YOU ARE LOOKING AT REVLON'S NEW GLOBAL BRAND AMBASSADOR,” the rapper announced on Instagram last night. “We definitely have some hot things coming soon for all my hotties and I’m so excited to for all of y’all to live bold with me.”
The first look at the new partnership sees Megan with blue and silver streaked hair and matching icy blue smokey eye. Meg did the look herself, using the brand’s ColorStay Looks Book Eye Shadow Palette.
The campaign is set to roll out over the next month. “We were drawn to her confidence and fierce ambition as much as her power to hold nothing back,” says Silvia Galfo, Revlon global brand president. “She loves to express herself with make-up and is a constant inspiration to her fans on living boldly. It’s that authenticity and unapologetic spirit that we admire, and we are thrilled to welcome her to the Revlon family.”
“I've loved Revlon products since I was a kid, and the company has a history that's real close to my heart,” Megan told Allure. “To have the opportunity to be that role model and to champion real diversity is something that's real special to me.”
Founded in 1932, Revlon has a history of being forward-thinking in its advertising and representation. In 1970, it became the first American cosmetics company to feature a Black model, Naomi Sims, in a campaign. The company also launched the The Polished Ambers Collection in 1975, specifically for women of colour, with iconic model Iman as the face.
“The whole concept of this campaign fits so well with the Hot Girl lifestyle; having fun, being confident, living your truth, and, most important, living boldly.”
