The remaining stock of mink-fur lashes at Sephora will be the last it ever carries, the beauty retailer has announced.

It may surprise some readers to find out, but many false lashes are made from the soft fur of the mink and are therefore – obviously – not cruelty-free. Now, after a campaign from PETA, Sephora has vowed to stop selling mink-based lashes online and in-store, and has already  put in motion plans to phase mink lashes out of its stock.

“Sephora has confirmed that it has banned fur eyelashes – including mink lashes – and will purchase only synthetic or faux-fur lashes going forward,” a statement from PETA confirmed. “This huge victory follows a powerful PETA campaign and e-mails from more than 280,000 concerned shoppers.”

PETA’s campaign highlighted the cruelty of the fur farms, where mink fur is often harvested for coats and fake eyelashes, in a graphic video. It also criticised Sephora marketing mink lashes as “cruelty-free.”

“In the fur industry, minks sometimes languish with infections and broken or malformed legs. Some even self-mutilate as a result of the intensive confinement, chewing into their own legs or tails. At the end of their miserable lives, they’re gassed or anally electrocuted or their necks are broken (the cheapest killing methods available).”