Burberry Beauty has today announced the appointment of make-up artist and Dazed Beauty co-founder Isamaya Ffrench as the new global beauty director. The brand says Ffrench embodies the timeless beauty with a bold and strong attitude which Burberry Beauty encapsulates.

“To me, Britishness has always carried this sense of attitude; it is confident, strong and also eccentric,” said Riccardo Tisci, Burberry chief creative officer. “Isamaya is the perfect ambassador to interpret the tension between classical and creative for Burberry Beauty – she is bold, she pushes the boundaries and has such a unique modern vision. I am so excited to welcome her to the Burberry family.”

Ffrench has previously collaborated with a number of other luxury beauty brands. In 2015, she was appointed as ambassador for Yves Saint Laurent’s cosmetics line YSL Beauté. In 2016, she joined Tom Ford Beauty as creative artist consultant and in 2019, she was announced as Christian Louboutin Beauté’s global makeup ambassador.

French’s first campaign as Burberry Global Beauty Director will be released in autumn 2020.

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