If you’re a skincare fanatic, like most of us at Dazed Beauty, the brand Sunday Riley will be a household name. The eponymous Houston-based brand was founded in 2009 before the skincare boom fully went bang. Sunday has since managed to build a cult skincare brand in a time where the market is so competitive and so saturated and that is because of the pay off of her highly addicted, super sought-after products that – well, work.
Sunday herself is the cosmetic formulator for the brand and everyday is working from her company’s laboratory devising new combinations, solutions, serums, and creams, testing everything on herself and her team first, going through hundreds of rounds before landing on the eureka products. The brand is best known for its future-focused innovations that are skillfully balanced with botanics and natural ingredients. It’s a sweet spot that Sunday has been honing for over 11 years.
As you may know, due to COVID-19 we’ve had to flip the Dazed Beauty Space x Selfridges into a social-first activation, which has its upsides, one being, you all get a front row seat and an intimate audience with some of the world’s leading hair, make-up, nail, and skincare experts. I was lucky enough to have a Zoom call conversation with the skincare guru herself to chat through a Vitamin C quarantine routine that you can all adopt into your own skincare regimens. Vitamin C is my favourite ingredient. If it works effectively in your skin, there’s no looking back.
“In addition to being part of this beautiful repair and building process at night, in the morning I like to apply it as it’s such a powerful and profound antioxidant,” explains Sunday. “When we go out into the day, in these big polluted cities, we’re surrounded by these free radicals. It’s really like going out into a war zone. Vitamin C is like having your own bodyguards with you.”
Curious? Watch below and find out from Sunday herself about why Vitamin C is her hero product.
Shop the Dazed Beauty Space guest edit of products shaping the future of beauty – curated by editor Nellie Eden – on Selfridges here.
