@selenagomezBeauty / Beauty newsBeauty / Beauty newsSelena Gomez is launching her own brand, Rare BeautyThe singer today announced she’d be branching out into make-up, coming this summerShareLink copied ✔️February 4, 2020February 4, 2020TextAlex Peters Selena Gomez has announced she is launching her very own make-up brand, Rare Beauty. Announcing the news on Instagram, Gomez who was wearing make-up from the range, said she wanted to make a brand that made people feel comfortable and can be enjoyed by all. “We are not meant to look like everybody else, we’re meant to look like ourselves.” Partnering with Sephora, the brand will launch this summer before going global next year. “A lot of what’s coming up is going to be in participation with you guys,” she says. “I want your help to build the brand because I want it to be real, real stories, real people and just a place where people can feel like they’re in a community. Where they don’t feel pressure to look like anything but themselves.” Unsurprisingly, fans are very excited to see what the brand will debut with. It has already amassed over one million followers on Instagram, mostly thanks to the repurposing of a previous account. Stay tuned to see what Rare Beauty has in store and for another exciting Selena announcement very soon. Expand your creative community and connect with 15,000 creatives from around the world.READ MORE5 more body art and SFX artists you need to followHow a good passport photo became the ultimate flexMazzy Joya shares her 2026 beauty affirmations6 women on their changing relationship with pubic hairMake-up artist Saint Maretto is rewriting the codes of queer beautyIn pictures: Unpacking David Bowie’s beauty evolution through the yearsKianna Naomi shares her 2026 beauty affirmationsRobots will never be able to beat a real, human manicureClers Bows is the SFX artist ‘nerding out’ on orthotics and prostheticsJanuary 2026 Horoscopes: Society is getting a collective upgradeBush domination: The 8 most read beauty articles of 2025Sirena Warren shares her 2026 beauty affirmations