@selenagomezBeauty / Beauty newsBeauty / Beauty newsSelena Gomez is launching her own brand, Rare BeautyThe singer today announced she’d be branching out into make-up, coming this summerShareLink copied ✔️February 4, 2020February 4, 2020TextAlex Peters Selena Gomez has announced she is launching her very own make-up brand, Rare Beauty. Announcing the news on Instagram, Gomez who was wearing make-up from the range, said she wanted to make a brand that made people feel comfortable and can be enjoyed by all. “We are not meant to look like everybody else, we’re meant to look like ourselves.” Partnering with Sephora, the brand will launch this summer before going global next year. “A lot of what’s coming up is going to be in participation with you guys,” she says. “I want your help to build the brand because I want it to be real, real stories, real people and just a place where people can feel like they’re in a community. Where they don’t feel pressure to look like anything but themselves.” Unsurprisingly, fans are very excited to see what the brand will debut with. It has already amassed over one million followers on Instagram, mostly thanks to the repurposing of a previous account. Stay tuned to see what Rare Beauty has in store and for another exciting Selena announcement very soon. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORETattoo Assembly showcases the cutting edge of tattoo cultureHoroscopes April 2026: A 7 year cycle has ended – so what’s next? RIMOWAGeorge Riley unpacks her favourite travel spots for RIMOWA The best new scents, from real strawberries to mother’s breast milkPITKISSER captures the beauty and rage of LA’s girl mosh sceneConner Ives and MAC team up to protect the dolls Who is looksmaxxing really for?How the BDS movement has changed the way we eatGoop horror: The new wave of literature skewering the beauty industryDoctors debunk Clavicular’s beauty routine, step by stepYSL Beauty’s Block Party showed the changing face of gen Z nightlifeManga boobs and cybersigilism: Nail art is entering its maximalist eraEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy