@selenagomezBeauty / Beauty newsBeauty / Beauty newsSelena Gomez is launching her own brand, Rare BeautyThe singer today announced she’d be branching out into make-up, coming this summerShareLink copied ✔️February 4, 2020February 4, 2020Text Alex Peters Selena Gomez has announced she is launching her very own make-up brand, Rare Beauty. Announcing the news on Instagram, Gomez who was wearing make-up from the range, said she wanted to make a brand that made people feel comfortable and can be enjoyed by all. “We are not meant to look like everybody else, we’re meant to look like ourselves.” Partnering with Sephora, the brand will launch this summer before going global next year. “A lot of what’s coming up is going to be in participation with you guys,” she says. “I want your help to build the brand because I want it to be real, real stories, real people and just a place where people can feel like they’re in a community. Where they don’t feel pressure to look like anything but themselves.” Unsurprisingly, fans are very excited to see what the brand will debut with. It has already amassed over one million followers on Instagram, mostly thanks to the repurposing of a previous account. Stay tuned to see what Rare Beauty has in store and for another exciting Selena announcement very soon. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingWhy are women now talking like looksmaxxers?Despite being the subject of extreme beauty practices for centuries, more women are using the language of looksmaxxing in an effort to be taken seriouslyBeautyFashionPhotos of the ‘techno sluts’ at Berlin’s all-day runway ravePull&BearFashionSongs Worth Reading: Sophia Stel and PULL&BEAR find dark academia in ParisArt & PhotographyThe Japanese photographers finding beauty in what others overlookBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaLife & CultureIs this the most corrupt World Cup ever?MusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Life & CultureThe 10 best moments from a cursed World CupBeauty‘I trust my own body’: The rise of the unquantified self Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy