@selenagomezBeauty / Beauty newsBeauty / Beauty newsSelena Gomez is launching her own brand, Rare BeautyThe singer today announced she’d be branching out into make-up, coming this summerShareLink copied ✔️February 4, 2020February 4, 2020TextAlex Peters Selena Gomez has announced she is launching her very own make-up brand, Rare Beauty. Announcing the news on Instagram, Gomez who was wearing make-up from the range, said she wanted to make a brand that made people feel comfortable and can be enjoyed by all. “We are not meant to look like everybody else, we’re meant to look like ourselves.” Partnering with Sephora, the brand will launch this summer before going global next year. “A lot of what’s coming up is going to be in participation with you guys,” she says. “I want your help to build the brand because I want it to be real, real stories, real people and just a place where people can feel like they’re in a community. Where they don’t feel pressure to look like anything but themselves.” Unsurprisingly, fans are very excited to see what the brand will debut with. It has already amassed over one million followers on Instagram, mostly thanks to the repurposing of a previous account. Stay tuned to see what Rare Beauty has in store and for another exciting Selena announcement very soon. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREThe rise of the 9-to-5 beauty routineMeet the Face-Raters, the men judging hotness in looksmaxxing forums FILAFrom track to concrete: Fila reimagines sportswear in the city for AW26Rosalía: ‘We all want love – brotherly love, divine love, carnal love’Beard wigs: The new must-have accessory for men? The rise of EsDeeKid in 5 tracksHoroscopes March 2026: The revolution starts now!From halo hair to lip oils, everyone wants to look like Alysa LiuBenny Blanco and why people think beauty makes a good partnerTattoo inspiration: 7 cybersigilism artists to follow nowThese perfumes are bottling the scent of the internetWhy does grief make us want to get a makeover?Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy