@selenagomezBeautyBeauty newsSelena Gomez is launching her own brand, Rare BeautyThe singer today announced she’d be branching out into make-up, coming this summerShareLink copied ✔️February 4, 2020BeautyBeauty newsTextAlex Peters Selena Gomez has announced she is launching her very own make-up brand, Rare Beauty. Announcing the news on Instagram, Gomez who was wearing make-up from the range, said she wanted to make a brand that made people feel comfortable and can be enjoyed by all. “We are not meant to look like everybody else, we’re meant to look like ourselves.” Partnering with Sephora, the brand will launch this summer before going global next year. “A lot of what’s coming up is going to be in participation with you guys,” she says. “I want your help to build the brand because I want it to be real, real stories, real people and just a place where people can feel like they’re in a community. Where they don’t feel pressure to look like anything but themselves.” Unsurprisingly, fans are very excited to see what the brand will debut with. It has already amassed over one million followers on Instagram, mostly thanks to the repurposing of a previous account. Stay tuned to see what Rare Beauty has in store and for another exciting Selena announcement very soon. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBDSM masks and shaving cream beards: The best beauty from PFW SS26What does the food of the future look like?VanmoofDJ Fuckoff’s guide to living, creating and belonging in BerlinLouis Souvestre is the hairstylist behind FKA twigs’ otherworldly looksCoperni’s latest innovation? Bacteria-infused ‘skincare’ clothingEstee Laundry and beauty’s second wave of accountability cultureOctober 2025 Horoscopes: Situationships are progressing into relationshipsConcept store Ap0cene invites us into its weird beauty worldJoe Kelly is the hairstylist saving the big, sexy blowoutVaquera digs through the lost and found for their debut fragranceGabar is the brand turning Myanmar folklore into scentMUA Jeannette Williams adds a sick, twisted edge to video vixens