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Ayesha Amir
courtesy of Instagram/@abh_addict_

Ayesha Amir is the beauty blogger battling acne and haters simultaneously

The beauty blogger and Norvina respond to the negativity directed towards her acne on a recent Anastasia Beverly Hills post

The internet can be a cruel and lawless place – we all know this. Removed from the face-to-face immediacy of seeing someone’s reaction and dealing with the consequences, people feel free to spew all kinds of hurtful and hateful comments. But nothing seems to bring it out of us quite as much as female body hair and acne. 

When the Anastasia Beverly Hills Instagram account reposted a video of a beauty blogger with acne, Ayesha Amir, doing her make-up last week it was quickly flooded with comments telling her to wash her face, see a dermatologist and other more nasty remarks about her appearance. It got so bad, in fact, that both the ABH account and its president Norvina herself intervened asking for followers to be kinder. “We hope to see much more love and support in these comments and no unwarranted advice or negative commentary,” @anastasiabeverlyhills wrote. “Please let’s be respectful and kind to this beautiful glowing soul.” Blogger Ayesha herself, however, says she took little notice of the negativity.

“When I saw my face on Anastasia Beverly Hills’s page I literally screamed. It was 2am here in Oman and I rushed into my parent’s room screaming. They know how much of inspiration Anastasia and Norvina are to me,” she says. Even after seeing all the negative comments her excitement wasn’t diminished. “They didn’t offend me because I know that people feel so powerful behind the internet that they usually forget how these words hurt someone’s feeling. When it comes to hate or negativity I always try to stay calm and see where are they coming from.” 

Originally from Pakistan, before moving to Oman with her family, Ayesha started experimenting with make-up when she was 16 years old. “Being Middle Eastern we are not allowed to use make-up until a certain age but my parents were always supportive of me,” she says. After first starting a successful make-up fan page in 2018 (which today boasts 183k followers), Ayesha was inspired to create an account to post her own beauty looks and @abh_addict_ was born. Then last July hormonal issues turned her “incredible skin that every girl dreams of” into cystic acne. “Acne is almost universally seen as ugly and everybody has a standard beauty goal of having this beautiful, clear and flawless skin,” she says. “People judge each other by appearance and that’s why there’s such a strong reaction towards acne.”

Despite that, Ayesha says she is focusing on the positivity that ultimately prevailed on the post. Comments like one from user @bells16 who thanked ABH for showcasing models with troubled skin. “I have had genetic hormonal acne since puberty. I love the inclusion. It makes me feel accepted and beautiful,” she wrote.

“It made me cry to receive such beautiful words. I never thought I’d receive this much of love and support and that’s what keeps me going.” And to those who had so much unasked for advice and insulting words? “I would say, ‘you don’t know what a person is going through and how badly your words can offend or take someone’s happiness away,’” she says. “Try keeping hate to yourself and before judging anyone else, judge your own self.”