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Watch the first trailer for Gwyneth Paltrow’s new Netflix show The Goop Lab

Ready, set, Goop

The first trailer for Netflix’s The Goop Lab, a six-episode series which will explore alternative wellness practices including energy healing, psychedelics, psychic mediums, and female sexual pleasure has just been released.

Hosted by Goop founder and CEO Gwyneth Paltrow and chief content officer Elise Loehnen, each episode will see the pair consulting researchers, doctors and “alternative health practitioners” on a variety of Goopy topics. 

The Goop Lab explores the universal questions we’re inherently curious about,” Paltrow said in a statement. “We took the open-minded approach that we’ve cultivated at Goop and applied a different, visual lens with Netflix. In the process, we found new ways to answer this: How do we make the most of our lives?”

Since launching in 2008, Goop has been the centre of numerous controversies and complaints over dubious wellness claims. In 2018, the company settled a $145,00 lawsuit with regulatory authorities in California over a vaginal detox jade egg sold on the website which it claimed could balance hormones, regulate menstrual cycles and prevent uterine prolapse. Prosecutors from the California Food, Drug, and Medical Device Task Force said the claims “were not supported by competent and reliable science.”

In 2017, The New York Times reported that Condé Nast ended their relationship with Goop in part because of the wellness company’s lack of fact-checking, while in 2015, Goop came under fire from the medical community for recommending women to steam-clean their vaginas.

Watch the trailer below.