Marc Jacobs is here for make-up not being gendered. In an interview with Refinery29, the designer chatted about wearing make-up, his bold manicures (inspired by Keith Richards and which help him to stop biting his nails) and about men being comfortable to wear make-up in the future. “There will come a day when people won’t gender accessories or clothes or makeup,” he says. “I think it’s not happened yet, but it’s definitely out there.”
And Jacobs is not alone in this belief. As more men begin to wear make-up, its gendered associations will begin to collapse. A survey earlier this year found that one in twenty British men now wear make-up in some capacity while a male grooming boom in South Korea has seen men spend more on beauty products than ever before. In 2018 a report by The Future Laboratory predicted that the male beauty and grooming market is set to be worth more than £47bn ($60bn, €53bn).
More and more, we have been seeing a rise in gender-neutral make-up products and brands. Fluide, for example, an inclusive brand which features a gender non-conforming cast including writer Jacob Tobia, activist Sebastian Rosemarie, and drag kid Desmond Is Amazing in its campaigns. Or Jecca, a unisex make-up brand with the motto: make-up has no gender. “I always say, make-up is just pigment and of course anyone can use it,” founder Jessica Blackler told us.
This emergence of gender-neutral beauty brands is a testament, men’s and youth editor at FashionSnoops Jason Kress says, “to how society as a whole is moving away from preconceived gender expectations of how to look and act.”