courtesy of Instagram/@ladygagaBeauty / Beauty newsBeauty / Beauty newsHaus Beauty: Everything we know about Lady Gaga’s beauty brandYes, Mother Monster is now doing make-upShareLink copied ✔️April 25, 2019April 25, 2019Text Sapphi Littleton With her residency resuming on the Vegas strip in late May, it seems Lady Gaga may be popping up with a boutique featuring her brand new beauty label, Haus Beauty, too. This time last year, Gaga fans discovered that the singer’s company Ate My Heart Inc. had filed a trademark for ‘Haus Beauty’. According to the application, the name will be used to cover a wide range of products including foundations, blush, lipstick, eye shadow, perfume, cleansers, toners, scrubs, moisturisers and many more. Skip ahead a few months to December 2018 and a website for Haus Beauty was found by some shrewd Little Monsters. The website, hausbeauty.com, was and remains empty for the time being, but there is a space where users can enter an email address to receive updates. Fast forward to today and rumours have surfaced that the Poker Face singer is set to launch a boutique on the Las Vegas strip next month. According to the Las Vegas Review-Journal, the beauty brand’s boutique is under construction at Park Theatre at the Park MGM Hotel and will coincide with her residency, which restarts on May 30th. And there’s more, @thebeautynation_ claimed in a post yesterday that an Instagram account for the proposed store has been found, although they chose not to share any details about their discovery so we have been unable to verify the information. Lady Gaga’s beauty line does not come as a surprise, however, as she has had previous ventures in the industry. In 2012, the singer released a unisex fragrance named after her debut album The Fame, and she has also been the face of the MAC’s Viva Glam campaigns in 2009 and again in 2011. Gaga has been giving us her own hashtag hints for over a year now, with multiple captions on her Instagram posts including #haus, #hausofgaga and #hauseditorials. That is all we know for now, but watch this space. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingNothing launches ‘Club Nothing’ nightlife series with a global fundAlongside its new global dance music event series, Nothing is awarding four independent creatives $10,000 each through the Club Nothing Fund to bring their biggest club nights, event series or festivals to lifeMusicMusicDaughter From Hell: The 5 best tracks on Gracie Abrams’ new album NothingEventWhat Went Down at Club Nothing in New YorkBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaLife & CultureIs this the most corrupt World Cup ever?Life & CultureWhy the smartest person you know is watching Love IslandEscentric MoleculesBeautyJoin Dazed and Escentric Molecules for a night of scent and self-expressionDazed LeagueInside an intimate soccer watch party in New YorkArt & PhotographyThe book preserving the Caribbean’s radical creative historyEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy