From “thank u next” beauty products to Fenty Skincare this week has been jammed packed with celebrities filing trademarks and now Hailey Bieber has joined the ever-growing ranks. According to the United States Patent and Trademark Office, the paperwork for “Bieber Beauty” was filed by Hailey’s company Rhodedeodato Corp. on April 10th, and is set to include “beauty and cosmetic products”.
With the details of the potential range minimal at this point, we can only speculate about what it might entail. Having spoken out about her struggles with acne earlier this year and also expressing her love of experimental makeup, anything is possible.
This will be Hailey’s first time releasing her own beauty line, but not the first time she’s worked with other global cosmetics brands, having appeared in L’Oréal Professional campaigns and partnered with Bare Minerals, which she is currently the face of.