Following in the footsteps of internet faves Glossier and Fenty Beauty, Drunk Elephant is the latest American beauty brand to move across the pond.
Make room in your makeup bags people: the highly anticipated US based skincare brand Drunk Elephant has officially landed in the UK. The homegrown label whose name hails from its use of African marula oil, which – myth has it – can make elephants drunk, is the brainchild of mother-turned-beauty entrepreneur Tiffany Masterson, who has spent the last 10 years transforming humble bars of soap into her award winning “clean-clinical” skincare range, that puts the funk back in functional science.
Free from influencer endorsements, promos and what Materson terms “The Suspicious Six”: essential oils, silicones, chemical sun creams, drying alcohols, fragrance/dyes and SLS, the brand prides itself on its stripped back, results-focused philosophy, channelled in their latest Instagram hashtag #barewithus.
A cult hit in the US, Drunk Elephant is Sephora’s top selling skincare brand, with the company expecting to exceed $100 million in sales by the end of the year, as Business of Fashion reported on Tuesday. “I’ve never seen anything move and take off so quickly,” chief executive Tim Warner said in an interview with the publication. And now, after months of anticipation, the beauty range is finally available online and in-store at Space NK and Cult Beauty nationwide.
To celebrate its long awaited arrival, we picked our five favourite Drunk Elephant products:
Beste No.9 Jelly Cleanser £34
If you’re looking for the best bang for your buck we recommend Drunk Elephant’s Beste No.9 Jelly Cleanser. The light jelly texture whips up into a hardworking foam, which promises to remove all traces of last night’s makeup or sweaty-armpit-in-face club mishaps. The gel has been especially formulated to restore pH balance to the skin, making it the ideal staple for busy city slack skin.
Get it here: Jelly Cleanser
C-Firma Day Serum, £80
If complexion is your achilles heel, this super-potent vitamin C serum is a wash bag essential. Jam packed with enough antioxidants, fruit enzymes and acids to make your nutribullet jealous, it sounds more like a smoothie than serum. Uniquely formulated, the serum promises to firm and brighten the appearance of the skin, while also neutralising environmental stressors and improving the signs of photoaging. Suitable for all skin-types this product is a sworn saviour to help your tired and overworked office skin hang onto dewy summer days.
Get it here: C-Firma Day Serum
Protini Polypeptide Cream, £68
The definition of a hard-working day cream that delivers in richness and results. The Protini Polypeptide is rammed full of proteins and supportive amino acids that comes with the bold promise to deliver younger looking skin with visible results almost from the first application. The packaging, which features a compact petri dish at the top, is another little bonus deserving of a mention. Founder Tiffany Materson recommends users use it to mix up creams from within the range to create their own unique tonics.
Get it here: Protini Polypeptide Cream
Virgin Marula Luxury Face Oil, £40-£72
A cult favourite within the range that is described by the brand as “rehab for your skin”. With exotic goodness extracted straight from the pip of the marula fruit, its velvety elixir packs a punch in omegas 6 and 9. The luxury facial oil is free of any chemical or fragrance so it can focus on moisturising and rejuvenating the driest of skins as well as improving skin elasticity and reducing redness. A perfect winter saviour.
Get it here: Luxury Face Oil
TLC Sukari Baby Facial
Among the most-hyped is T.L.C Sukari BabyFacial, which, although won’t be landing in the UK just yet due to differing regulatory standards, the product is still worth a mention. With ingredients listing more acids than your school chemistry cabinet, the product is being backed for its potent skin buffing results.
Get it here: TLC Sukari Baby Facial