Arts+CultureIncomingDario's Profondo RossoLegendary horror director Dario Argento's little known store in Rome stocks grisly masks and blood-splattered toysShareLink copied ✔️August 19, 2009Arts+CultureIncomingPhotographyKasia BobulaTextKasia BobulaDario's Profondo Rosso12 Imagesview more + Dario Argento might be famed for his atmospheric, blood-ridden horrors flicks, yet not many realise that he’s also the owner of Profondo Rosso – a small specialist store located in Prati, Rome.The shop takes its name from Argento’s 1975 film (English translation 'Deep Red') and is packed full of grisly memorabilia: rubber masks, VHS tapes, movie posters, contorted living dolls. Its real treasure, however, lies in the basement, which recreates some of the most memorable scenes from Argento’s classics, including Phenomena, Opera and Deep Red.There are crushed skulls, children’s toys and a woman tied to a stone awaiting a sacrifice. Exposed under red light and hidden under a thick layer of dust is the horrific child from Phenomena, a disheveled female corpse from Demons, and even the copy of Peter Breugel’s Landscape with the Fall of Icarus, which once haunted Asia Argento in The Stendhal Syndrome.A cross between a museum and ghoulish amusement park, it’s a must-see for any Argento fan – even if the dust and soundtrack of growling demons in the background are sometimes more questionable than they are scary.Profondo Rosso, via dei Gracchi, 260, 00192 Rome. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREWhy did Satan start to possess girls on screen in the 70s?Learn the art of photo storytelling and zine making at Dazed+LabsZimmermannKindred spirits and psychedelic florals: Zimmermann heads to 70s Sydney 8 essential skate videos from the 90s and beyond with Glue SkateboardsThe unashamedly queer, feminist, and intersectional play you need to seeParis artists are pissed off with this ‘gift’ from Jeff KoonsA Seat at the TableVinca Petersen: Future FantasySnarkitecture’s guide on how to collide art and architectureBanksy has unveiled a new anti-weapon artworkVincent Gallo: mad, bad, and dangerous to knowGet lost in these frank stories of love and loss