Sometimes it all just gets too much. John Brown, a news anchor working for Fox 35 Orlando had an epiphany while presenting his regular show on Friday – no, he absolutely could not bring himself to discuss Kylie Jenner buying a new rabbit and naming it Bruce.

"I refuse to talk about the Kardashians today, you are on your own Amy, I can’t take any more Kardashians" said Brown, before walking off set to be quickly replaced by another man in a suit.

But Brown didn’t leave the set entirely. Instead he stood behind the camera and continued to shout. "I don’t care, I'm sick of this family. It’s a non-story, we talk about this family every freakin’ day on this show. Nobody cares, I’ve had enough."

We aren’t pro or anti-Kardashians – they just are – but we feel Brown’s pain. The overbearing ubiquity of anything is enough to drive any person into the ground. In Brown’s case, it’s the world’s most famous reality TV family and its new, grey rabbit with a slightly odd slash touching name.