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#100DaysOfActivism wants to redefine online activism

The collective behind art-slash-protest primer ‘Let’s Start a Pussy Riot’ launch their latest DIY project

#100DaysOfActivism wants to explore what it means to be an activist, one Tumblr post at a time. The newly-launched project is the collective work of Emely Neu, Jade French, and Verity Flecknell – the trio behind the art-meets-activism primer Let’s Start a Pussy Riot – who came up with the project after speaking to hundreds of British and German students while on their book tour. 

"What became a re-occurring topic was that people tended to shy away from labelling themselves an 'activist'," Emely tells Dazed, "and so did we. This made us question the traditional definition of what an activist is and does, and we came to understand that personal activism can take shape in a myriad of forms - 'armchair activist', 'art activist', 'internet activist', 'protest activist'."

"There is no right or wrong, and the definition and idea of activism is being constantly redefined by technology and the tools we have at our disposal."

The trio want to attract as many voices as #100DaysOfActivism can amass. Much like how feminism was reinvigorated by fresh and drawing on new perspectives, they hope that the project will help ditch any outdated stereotypes of typical activism and re-engage a new audience online.

Unlike many critics who turn their noses down at clicktivist campaigning, they've put the internet at the heart of that goal. After all, whether it's instagramming our nipples or calling out sexism on a hashtag, most of us are already actively engaging with issues that we believe deserve support.

"I think online engagement with activism is often (and potentially deliberately) disparaged," French reflects. "It's clicktivism, it's ice bucket challenges, it doesn't change the world. But actually – it does. Signing an online petition is just one small step to having a voice and using it."

"We live in a world that is weighed down by social injustices, be they in your own backyard or across the globe. The more people feel they don't have a voice, or they can't fit into the image of an activist, the more they don't want to fight on their own terms.” 

From today, #100DaysOfActivism will be handing out short Tumblr assignments as an easy Activism 101 intro. The results will be documented and collected via email, Instagram, Twitter and Facebook. So what do they hope will happen at the end of their hundred days?

“I hope it will encourage people to recognize the potential of activism for personal development as well as changing the world we live in.” Verity states. “To awaken something in people, empower people to do something constructive with feelings of disillusionment, powerlessness, injustice and turn it around into something creative, progressive and positive."

Watch #100DaysOfActivism chair a Meltdown festival panel with Pussy Riot: