Frank Ocean has blessed us with a catalogue for his independent luxury brand Homer, which takes its name from the Greek poet and “father of history”. Explaining the motivation behind the brand and its first collection – a line of fine jewellery and silk scarves designed in New York and handmade in Italy – Ocean said: “I know Homer used papyrus, but I've always liked the idea of carving history into stone.”
Ocean took the photographs for the catalogue himself, with additional campaign imagery coming from frequent collaborator Tyrone Lebon, who directed the video for “Nikes” from 2016's Blonde. This isn’t Ocean’s first time behind the lens: his 2019 Met Gala series offered a candid look behind the curtain of one of the most exclusive events on the calendar, and his images for Homer offer similar portraits and still life scenes.
Lebon’s pictures offer a closer look at the individual pieces in the first Homer collection, which is only available to buy from the Homer store in New York and range in price from £284 and an eye-watering £1.4m. Bright colours and Pokemon-esque characters feature across the collection, representing the childhood obsessions that Ocean said partly inspired the line.
Retro gaming elements are also present throughout the series, which is crafted from 18K gold, recycled sterling silver, hand-painted enamel, and American lab-grown diamonds. At the time of writing the catalogues have all sold out, but check back on homer.com for any updates.
