via Instagram (@emrata)Art & PhotographyNewsEmily Ratajkowski is selling a Richard Prince photo of herself as a NFTRevenge is a dish best served non-fungibleShareLink copied ✔️April 29, 2021Art & PhotographyNewsTextSofia Mahirova Cast your mind back to last year, when model Emily Ratajkowski published a widely read essay in The Cut. The article detailed her experience with the artist Richard Prince, who had taken one of her Instagram photos, a nude, and printed it on a large canvas, priced at $90,000 – all without her permission. Now, in an effort to reclaim the useage of her likeness, Emily Ratajkowski is selling a NFT – or nonfungible token – of herself standing in front of said artwork, which Prince originally released in 2014 as part of his New Portraits series. Titled Buying Myself Back: A Model for Redistribution, the NFT shows Ratajkowski, photographed in her New York apartment, posing in front of the Richard Prince painting. In her The Cut essay, Ratajkowski explains how she had come across Prince’s painting of her by chance at the Gagosian gallery. When she tried to buy the piece, she was told that a Gagosian employee had already bought it for himself. After contacting Prince’s studio directly, she was able to obtain a second ‘Instagram painting’ of herself, featuring a photo from her first appearance in Sports Illustrated’s swimsuit issue. Despite being paid $150 for the shoot and a “couple grand” when the issue was published, Ratajkowski and her boyfriend at the time bought the painting for $81,000. When they broke up, she paid her ex $10,000 for a smaller “study” that Prince’s studio had given her. Speaking to the New York Times, she explained how the sale was a way for her to reclaim “authority” over her own image. “As somebody who has built a career off of sharing my image, so many times – even though that’s my livelihood – it’s taken from me and then somebody else profits off of it,” she said. The NFT sale means that every time her token is resold, Ratajkowski will receive an undisclosed cut. “The digital terrain should be a place where women can share their likeness as they choose, controlling the usage of their image and receiving whatever potential capital attached. Instead, the internet has more frequently served as a space where others exploit and distribute image,” she wrote on Twitter. Earlier this week, it was announced that a Jean-Michel Basquiat painting would be sold as a NFT, offering the buyer the chance to destroy the original artwork so that the NFT is the “only remaining form”. Yesterday, the estate of Jean-Michel Basquiat pulled the plug on the sale, however, stopping the sale on the grounds that the seller does not in fact own the license or rights to the artwork. “The estate of Jean-Michel Basquiat owns the copyright in the artwork referenced,” licensing agent David Stark tells The Art Newspaper. “No license or rights were conveyed to the seller and the NFT has subsequently been removed from sale.” The digital terrain should be a place where women can share their likeness as they choose, controlling the usage of their image and receiving whatever potential capital attached. Instead, the internet has more frequently served as a space where others exploit and distribute image— Emily Ratajkowski (@emrata) April 23, 2021Expand your creative community and connect with 15,000 creatives from around the world.READ MOREGuen Fiore’s tender portraits of girls in the flux of adolescenceCowboys! Eagles! Death! Georg Baselitz’s prints tell a shocking life storyVanmoofDJ Fuckoff’s guide to living, creating and belonging in BerlinMarina Abramović: ‘Everything new is always criticised’In pictures: Intimate encounters with strangers in US suburbiaThe dA-Zed guide to David WojnarowiczEnemy of the Sun confronts a Palestinian landscape under threatThis vibrant new show captures the dynamism of the male form Ray-Ban MetaWin pre-launch tickets to Paradigm Shift at 180 Studios This exhibition captures the hope and horror of life in GazaThe most loved photo stories from September 2025Dazed Club Spotlight: September 2025