"Duke Ellington had a insightful and simple view of what he liked musically and why he liked it, "If it sounds good and feels good, then it is good!” As a label we tend to operate with a similar perspective, but Duke's statement leaves a substantial level of ambiguity: good is wholly relative. For Hippos In Tanks the idea of something being good is related to style, craft, intelligence and most importantly uniqueness. There has to be the right mix of those attributes in order for us to get down and it's not a science but more a reaction. We tend to be the most moved by records that have these qualities and the proof is always in the songs and performances. The mix we put together (and this was totally unconscious) is a sort of wish list of artists that we would love to work with. Each song possesses a tangible distinction and identity that we instinctively appreciate".
Check out the current issue of Dazed & Confused for the 'Always Check The Label' piece on Hippos In Tanks
Bruce Haack - Blow Job Oni Ayhun - 0AR003-B Ginuwine - Tell Me Do U Wanna Dadawah - Seventy - Two Nations Sade - Cherish The Day John Roberts - Navy Blue Notorious B I G - The What FT. Method Man Prince - If I Was Your Girlfriend Omar Souleyman - Atabat Cocteau Twins - Cherry - Cocteau Twins The KLF - Madrugada Eterna Slowdive - Country Rain