Music / IncomingAnja Schneider Goes Beyond the ValleyThe Berlin minimal techno producer returns with a new album and takes her label Mobilee from strength to strength.ShareLink copied ✔️August 21, 2008MusicIncoming If there was one Berlin-based label on everyone’s lips over the last twelve months, it was definitely the minimal-techno stable Mobilee, whose proprietor is Anja Schneider. I spoke to the multi-tasking Berlinette on a sizzling sunny day as we sat by the pool on the rooftop of the Diagonal Hotel in Barcelona during her infamous off-Sonar (and not-so-secret-any-more) parties.Dazed Digital: It is interesting that several of Berlin's most successful techno labels - such as BPitch Control - are run by women.Anja Schneider: I had a conversation with Ellen [Allien] about this, and I think it’s a typical girls‘ thing. Girls like to network, they like to have their friends around them. Ellen and I are quite similar in this, we like to have our friends around. It’s our family. DD: Will Mobilee branch out into fashion or design, like some other labels have done recently?AS: Music is my passion, so we will stick to making music. Even though we sell nice Beyond the Valley T-shirts [promoting her new album], they are really nice [laughs]. I’m not a fashion designer really.DD: How would you describe the sound of Mobilee?AS: It’s varied. Young artists usually want to sound just like their idols. I like artists to have their original style. Right now, everyone at Mobilee has it. DD: Do you do the A&R for Mobilee?AS: Yes, of course.DD: Do you listen to all the demos that get sent to the label?AS: I’m really sorry I didn’t answer to all of you, but I really take my time. It will probably take the next five years.DD: What’s the first thing that catches your attention?AS: It takes me about 20 seconds to know if I like something or not. I love to dance so there has to be something that makes me dance.DD: With Beyond the Valley, did you intend to make a dance album?AS: Most dance artists want to do something different for their albums, something not necessarily dancefloor-oriented. With Beyond the Valley, I wanted to do a dancefloor album as a reflection of my last year. I played out a lot.DD: The track Fish at Night is different in this respect. Downbeat and dreamlike with uncanny lyrics about the snake coming into the brain...AS: I wrote this song just after I‘d met my new boyfriend. So it’s really something personal - you’re the first person I told this actually.DD: Are you still doing your radio show?AS: Every Saturday. I will tell you a secret, I pre-record every show, because I’m always away DJing somewhere. I love doing radio, it’s a wonderful thing, you can play records and tell people something about them.DD: Could you describe your transition from a radio to a club DJ?AS: When I started with my show, I received a lot of requests to play in a club, in the beginning I didn’t want to do this but I gave in eventually.DD: Does Berlin influence the label and the music as such?AS: Berlin is a good place to live, lot of artists live there because it’s quite cheap and you don’t have to have three jobs to survive. We have a lot of respect in the city.DD: So there’s no competition between all the labels and artists?AS: No. We are all friends regardless of what sort of music we make. Berlin has a varied mix of artists including Paul van Dyk, Ricardo Villalobos, DJ Hell, Richie Hawtin.DD: What was your best experience in the last year? AS: Travelling through Mexico with my boyfriend in a little Clio. 5000 km in 30 days. And a lot of snakes. Anja Shneider’s album Beyond the Valley is out now on Mobilee records. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingNike celebrates the culture of U.S. soccerAs the world’s biggest soccer moment approaches, Nike’s new Express Collection celebrates U.S. Soccer while continuing its legacy of investing in the culture of the gameFashionLife & CultureGen Z’s new drug of choice? Caffeine PumaFashionSalehe Bembury’s Puma collection is a love letter to the football communityFilm & TV7 sex worker-approved films about sex workBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaLife & CultureWhy young people are keeping cinema aliveFashionMenswear, couture and more: What to expect from the SS27 seasonArt & PhotographyPissing Women: The story behind Sophy Rickett’s shocking photosMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy