Marcus J. Moore is set to write the book, touching on Kenny’s impact on the rap world and his fight for Black America
Kendrick Lamar will be the subject of a new biography. Marcus J. Moore, Bandcamp senior editor and Pitchfork music journalist, announced via Twitter that he’d signed a deal with Touchstone Books to write the “cultural biography” of Lamar titled The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America.
Speaking to Pigeons & Planes about the concept behind the book, Moore said that “(It) details the artist’s coming of age as an MC, how he helped resurrect two languishing genres (bebop and jazz), his profound impact on a racially fraught America, and his emergence and the bonafide King of Rap.”
Some big news I've been eager to share: I've signed with @TouchstoneBooks to write the cultural biography of Kendrick Lamar. My book, "The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America," will detail his rise to rap superstardom. pic.twitter.com/6Fm68sFBad— Marcus J. Moore (@MarcusJMoore) March 22, 2018
Lamar has always used is platform to shine light on the issues that America’s black community faces. “I think now, how wayward things have gone within the past few months, my focus is ultimately going back to my community and the other communities around the world where they’re doing the groundwork,” Lamar said of last year’s DAMN. More recently he co-curated the Black Panther soundtrack for Marvel.
Watch his recent video for the SZA-featuring “All the Stars” below.