Via Instagram @michelgaubertMusicSound of FashionHow K-pop star G-Dragon took over Paris coutureWith his eccentric style, the musician is an icon in his native Korea. Now, the fashion elite are catching upShareLink copied ✔️July 16, 2015MusicSound of FashionTextTaylor GlasbyG-Dragon at Paris Fashion Week9 Imagesview more + As leader of boyband BIGBANG for the past nine years, G-Dragon has not only been a top-tier pop star throughout Asia, but a fashion icon too. A natural style chameleon, his taste is fluid and far reaching: in his wardrobe, off-the-runway pieces from Givenchy, Saint Laurent, Rick Owens and Balmain mingle with avant streetwear from Hood By Air, KTZ, Ambush. Perhaps it's no surprise that the front row invites from designers such as Yohji Yamamoto to Lanvin have been forthcoming since 2012, but this Paris couture season marked G-Dragon’s entrée into the big leagues. The 26-year-old brought a shock of colour to the Chanel Casino, where he threw dice and rubbed shoulders with Kristen Stewart, Lily Rose Depp, Julianne Moore and Kanye West. Savvy move, Chanel – and a one-up to LVMH, invested a cool $60 million in G-Dragon’s parent record label YG Entertainment last year. Revisit some of his #PFW diary here, and check out his top 5 most eye-popping music video moments. G-DRAGON'S FIVE WILDEST MUSIC VIDEOS G-DRAGON – "HEARTBREAKER" BIGBANG – "BANG BANG BANG" BIGBANG – "FANTASTIC BABY" G-DRAGON – "CRAYON" G-DRAGON – "CROOKED" Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBjörk calls for the release of musician ‘kidnapped’ by Israeli authorities‘Her dumbest album yet’: Are Swifties turning on Taylor Swift?ZimmermannKindred spirits and psychedelic florals: Zimmermann heads to 70s Sydney IB Kamara on branching out into musicEnter the K-Bass: How SCR revolutionised Korean club culture‘Comic Con meets underground rap’: Photos from Eastern Margins’ day festWho are H.LLS? Get to know London’s anonymous alt-R&B trioTaylor Swift has lost her grip with The Life of a Showgirl ‘Cold Lewisham nights’: Behind the scenes at Jim Legxacy’s debut UK tour All the pettiest pop beefs of 2025Has the algorithm killed music discovery? What went down at Fari Islands Festival