Via Instagram @michelgaubertMusic / Sound of FashionHow K-pop star G-Dragon took over Paris coutureWith his eccentric style, the musician is an icon in his native Korea. Now, the fashion elite are catching upShareLink copied ✔️July 16, 2015MusicSound of FashionTextTaylor GlasbyG-Dragon at Paris Fashion Week As leader of boyband BIGBANG for the past nine years, G-Dragon has not only been a top-tier pop star throughout Asia, but a fashion icon too. A natural style chameleon, his taste is fluid and far reaching: in his wardrobe, off-the-runway pieces from Givenchy, Saint Laurent, Rick Owens and Balmain mingle with avant streetwear from Hood By Air, KTZ, Ambush. Perhaps it's no surprise that the front row invites from designers such as Yohji Yamamoto to Lanvin have been forthcoming since 2012, but this Paris couture season marked G-Dragon’s entrée into the big leagues. The 26-year-old brought a shock of colour to the Chanel Casino, where he threw dice and rubbed shoulders with Kristen Stewart, Lily Rose Depp, Julianne Moore and Kanye West. Savvy move, Chanel – and a one-up to LVMH, invested a cool $60 million in G-Dragon’s parent record label YG Entertainment last year. Revisit some of his #PFW diary here, and check out his top 5 most eye-popping music video moments. G-DRAGON'S FIVE WILDEST MUSIC VIDEOS G-DRAGON – "HEARTBREAKER" BIGBANG – "BANG BANG BANG" BIGBANG – "FANTASTIC BABY" G-DRAGON – "CRAYON" G-DRAGON – "CROOKED" Expand your creative community and connect with 15,000 creatives from around the world.READ MOREWhy listening parties are everywhere right nowA night out with Feng, the ‘positive punk’ of UK UgDoppel-gäng gäng gäng: 7 times artists used body doublesWesley Joseph is the Marty Supreme of R&B (only nicer) How Turnstile are reinventing hardcore for the internet ageWill these be the biggest musical moments of 2026?Rising singer Liim is the crooning voice of New York CityFrench producer Malibu is an ambient antidote for the chronically online10 musicians to watch in 202610 great albums you may have missed in the last three monthsZukovstheworld on the UK Ug scene: ‘It’s modern pop music’The only tracks you need to hear from December 2025