The noise-pop artist is haunted by drones and a threatening blonde robot in her strange and beautiful new video
In the creepy video for The Future's Void centrepiece ballad “3Jane”, Erika M. Anderson and director Y2K explore the splintered selves of our internet age. Watched over by her bleach-blonde doppelganger, played by Natalia Selevanova, the singer reclines poolside amid the messy extravagance, unfazed by surveillance drones and her silent stalker. “Our physical resemblance is uncanny but not exact,” Anderson half-explains of the dual character. “Does she protect me or mock me? Is she my jailer or my servant? What does she desire?” It's typically layered, too, and EMA’s gift is to extend her shattered identity complex to victims of “disassociation” everywhere: lines like “I’ve seen my face and I don’t recognise the person that I feel inside” reach out on all levels.
Director Y2K explains further: “Somewhere between the prediction of a fully realized human-android and the watchful eye of surveillance technology, lies a conception of the reality we intended to create in “3Jane”. Depicted therein are the dichotomies between the persona of the artist and her branded image, the human and the automata, the watched and the watcher, the real versus the ideal, and the merger of these dualities. Presented is a dream-like narrative scenario that touches on the inevitable union of humanity and technology. The concept for “3Jane” is part of a larger narrative we’re currently developing in a feature film titled Uncanny Valley.”