MusicNewsDeath Grips have soundtracked an Adidas commercialThe now defunct hip-hop group have lent their song to an Adidas ad for the brand's new football bootsShareLink copied ✔️September 2, 2014MusicNewsTextThomas Gorton You might not necessarily expect an Adidas commercial to be soundtracked by Death Grips, but I guess life always throws you a curveball. The anarchic rap group's track "You Might Think He Loves You For You Money But I Know What He Really Loves You For And It's Your Brand New Leopard Skin Pillbox Hat", taken from their third album Government Plates, is currently soundtracking a new ad featuring Adidas Predator Instinct boots and Spanish footballer Xavi. It's a fairly standard sports ad – all slow-mo athleticism and some stop-mid-air-like-Neo football kicking, but the Sacramento band manage to liven up the atmosphere. Check it out below: Death Grips split up extremely suddenly earlier this year, less than a month after dropping a surprise LP with everyone's favourite person, Björk. In typically lo-fi style, they wrote a note on a napkin. Some fans aren't too happy with what they see as a sell-out move when the advert dropped yesterday, . Others were quick to spy a conspiracy: Death Grips were in a shoe commercial can't believe they would sell out like that!!— Christopher (@overviIIe) September 1, 2014I bet Death Grips took a hefty sum from the Adidas commercial and decided to call it quits before they were described as "mainstream" again.— Raúl (@rapocab) September 2, 2014 Either way, it's nice to see Sacramento's sons of noise rap immortalised by Adidas, even if it does seem like a pretty odd choice. The fact that they used Death Grips for an adidas commercial is awesome and weird at the same time— Andrew Sauter (@Sauterand) September 1, 2014Expand your creative community and connect with 15,000 creatives from around the world.READ MORETheodora answers the dA-Zed quizDHLSigrid’s guide to NorwayNaleyByNature answers the dA-Zed quizThe 30 best K-pop tracks of 2025‘UK Ug’: How Gen Z Brits reinvented rap in 2025 How a century-old Danish brand became pop culture’s favourite sound systemDHLInside singer Sigrid’s intimate walks through nature with her fans ‘The unknown is exciting’: Why Gorillaz’ upcoming album is all about deathThe 20 best tracks of 2025, rankedThe 20 best albums of 2025, rankedThe renaissance of Zara Larsson: ‘I’m out of the Khia Asylum’The 10 best music videos of 2025, ranked