Death Grips have soundtracked an Adidas commercial

The now defunct hip-hop group have lent their song to an Adidas ad for the brand's new football boots

Pin It
death grips
Death Grips: now soundtracking an Adidas ad

You might not necessarily expect an Adidas commercial to be soundtracked by Death Grips, but I guess life always throws you a curveball.

The anarchic rap group's track "You Might Think He Loves You For You Money But I Know What He Really Loves You For And It's Your Brand New Leopard Skin Pillbox Hat", taken from their third album Government Plates, is currently soundtracking a new ad featuring Adidas Predator Instinct boots and Spanish footballer Xavi.

It's a fairly standard sports ad – all slow-mo athleticism and some stop-mid-air-like-Neo football kicking, but the Sacramento band manage to liven up the atmosphere. Check it out below:  

Death Grips split up extremely suddenly earlier this year, less than a month after dropping a surprise LP with everyone's favourite person, Björk. In typically lo-fi style, they wrote a note on a napkin.

Some fans aren't too happy with what they see as a sell-out move when the advert dropped yesterday, . Others were quick to spy a conspiracy: 

Either way, it's nice to see Sacramento's sons of noise rap immortalised by Adidas, even if it does seem like a pretty odd choice. 

More Music

Like this?
Like Dazed on Facebook