The now defunct hip-hop group have lent their song to an Adidas ad for the brand's new football boots
The anarchic rap group's track "You Might Think He Loves You For You Money But I Know What He Really Loves You For And It's Your Brand New Leopard Skin Pillbox Hat", taken from their third album Government Plates, is currently soundtracking a new ad featuring Adidas Predator Instinct boots and Spanish footballer Xavi.
It's a fairly standard sports ad – all slow-mo athleticism and some stop-mid-air-like-Neo football kicking, but the Sacramento band manage to liven up the atmosphere. Check it out below:
Death Grips split up extremely suddenly earlier this year, less than a month after dropping a surprise LP with everyone's favourite person, Björk. In typically lo-fi style, they wrote a note on a napkin.
Some fans aren't too happy with what they see as a sell-out move when the advert dropped yesterday, . Others were quick to spy a conspiracy:
Death Grips were in a shoe commercial can't believe they would sell out like that!!— Christopher (@overviIIe) September 1, 2014
I bet Death Grips took a hefty sum from the Adidas commercial and decided to call it quits before they were described as "mainstream" again.— Raúl (@rapocab) September 2, 2014
Either way, it's nice to see Sacramento's sons of noise rap immortalised by Adidas, even if it does seem like a pretty odd choice.
The fact that they used Death Grips for an adidas commercial is awesome and weird at the same time— Andrew Sauter (@Sauterand) September 1, 2014