MusicFirst LookExclusive: Spiritualized's I Am What I AmNew cult director AG Rojas shoots Rory Culkin for the spacerock band's triumphant singleShareLink copied ✔️August 19, 2013MusicFirst LookTextChristine JunFilmAG Rojas After shooting the short film Cody for his Dazed-debuting "Tribute" series, AG Rojas again offers up a tender narrative of a small-town outsider in Spiritualized's promo of ”I Am What I Am.” In most of the video sequences, we trail after Rory Culkin's footsteps in search of an outlet for his youthful hopes, but find none: he roams the Californian town of Taft equally ”invisible” to his TV-addicted single parent and local teenagers making out at a house party. His existential angst culminates into a full-blown, morbid yet magical act that turns out to be not just a desperate cry for help, but a final violent revolt. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREWesley Joseph is the Marty Supreme of R&B (only nicer) How Turnstile are reinventing hardcore for the internet ageWill these be the biggest musical moments of 2026?Rising singer Liim is the crooning voice of New York CityFrench producer Malibu is an ambient antidote for the chronically online10 musicians to watch in 202610 great albums you may have missed in the last three monthsZukovstheworld on the UK Ug scene: ‘It’s modern pop music’The only tracks you need to hear from December 202511 alt Christmas anthems for the miserable and brokenhearted Last Days: The opera exploring the myth of Kurt CobainHow hip-hop is shaping the fight for Taiwan’s future