Hip hop producer araabMUZIK and Salem's Jack Donaghue put this sonic masterpiece together to go with the NYC designer's SS12 collection
Patrik Ervell's highly anticipated Spring Summer 12 show was one of our favourite collections during New York Fashion Week. Adding womenswear to his repertoire, the collection reinforced Ervell's status as a 'one to watch' having moved up a notch to 'a must see'. Although it wasn't just the clothes that pitched in... set designer Graham Hudson produced a gigantic vertical scaffolding sculpture and MILK studios once again let Ervell take over the bottom floor. But it was the show music, together with the garments, that made the experience stick to both our retinas and ear membranes.
Produced by hip hop maestro araabMUZIK, in collaboration with Salem's Jack Donaghue, their clip soundtracked the 10 minute long show. The dream team was brought together by two Ervell associates, Rassa Montaser and DukeDaGod, and here Dazed Digital offer you to relive it if you were there, or experience the whole thing first hand if not... just turn up the volume and flick through the image gallery at the same time...
To listen to the track and many many more Dazed & Approved tunes, you can also check out Dazed Digital's Septermber Playlist
Jack Donaghue portrait by John Holland