Frida Giannini, the Creative Director for Gucci, has just finished adding her elegant touch to another striking collection of watches, invoking design inspirations like David Bowie and glam rock. Gianni's new watch, the Chiodo, takes its name from Gucci's equestrian heritage and is modelled on the pyramidal nails used to hold the shoe on the horse's hoof, a variant of the symbol that Gucci have used since the 1960s. To promote the watch, Gucci now offer a Chiodo widget for Mac and PC, which includes both a clock and a notepad.