FashionIncomingA Cycle Love StoryThe Italian jeans label unveil their new S/S11 advertising campaignShareLink copied ✔️February 22, 2011FashionIncomingTextDazed DigitalA Cycle Love Story4 Imagesview more + Since its inception in 2000, Italian jeans label Cycle have forged a style formula that combines sartorial elements with street wear while made-in-Italy style and quality distinguish the brand. Originally with a denim focus, the project has quickly grown to include a total look based on outerwear and knitwear, progressively extending to dresses, shirts, leather goods. For SS11, the label has been inspired by Mr and Mrs America and released a collection that explores four key themes; military, native, free time and cocktail. This month, Cycle's creative duo Andrea Bertin and Elena Boaretto unveil their S/S11 campaign. The feature, created by Videoracconti Communication Agency, directed by Yuri Catania includes a series of video clips in separate episodes that help bring the collection to life. Filmed and produced by Videoracconti, the clips tell the 'Cycle love story. Here, Kasya Szawan and Werner Schreyer interpret the idea of Mr & Mrs America in the Cycle way: natural, spontaneous, imperfect but unreachable, close to those universal icons of “beautiful and damned" that inspired the collection. Photography and Art Direction Yuri Catania Styling Matteo Greco Models Werner Schreyer (I Love Milano) and Kasya Szawan (Women Management Milano)Make-Up Thais Bretas, winner of last Fashion Talents editions Expand your creative community and connect with 15,000 creatives from around the world.READ MOREIn pictures: The best street style from a historic Paris Fashion WeekVivienne Westwood’s final project rejuvenates her iconic tits t-shirt InstagramIntroducing Instagram’s 2025 Rings winnersIt’s official: Maria Grazia Chiuri is taking over FendiIn pictures: The wildest street style moments at London Fashion WeekVanmoof8 Dazed Clubbers on the magic and joy of living in BerlinJoshua Ewusie was the breakout star of London Fashion WeekTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamourA cult Chicago painter inspired Kiko Kostadinov’s latest showCrack is back at McQueen! Plus everything you missed at Paris Fashion WeekZimmermannKindred spirits and psychedelic florals: Zimmermann heads to 70s Sydney ‘We must find joy’: Pamela Anderson on her starring role at Valentino SS26