Throughout January and February the windows of Selfridges will feature some of the biggest upcoming stars in British fashion and art. The buying and visual merchandising teams have selected 25 young designers and artists to create their own displays and showcase their work to millions. They will also design limited edition pieces to sell in three pop-up shops in the London and Manchester stores and online.

Those chosen are the hottest new talents in menswear, womenswear, accessories and art and design. Womenswear designer Alex Noble, who has been fast earning a stellar reputation for himself through his creations for Lady Gaga’s tour and videos, will be creating a display based on human taxidermy using mannequins covered in feathers. He will be joined by Craig Lawrence, an emerging talent in women’s knitwear, who takes inspiration from a childhood in Ipswich to create stunning metallic couture dresses.

Emma Gibson, Emily Pugh and Raven Smith of The John Hour will make a display of beautifully intricate random objects for five windows to demonstrate the evolution of how we live. Available for sale will be a ‘Pop Culture’ mini popcorn box, a dinner plate that marks out food poisoning and a pencil set called ‘Distance Measured’. Other hot talents involved include Sophie Stevens, Frances Conteh and Charlie Le Mindu. The displays will be taking place during the rest of January and all of February.

Selfridges, 400 Oxford Street, London W1C 1JS