Polo Jeans Co. last week launched Art Stars – an exhibition of 42 art pieces from a group of European emerging contemporary artists that are now avilable for collectors and general art fans to pick up. A few pieces were soldin London at Phillips de Pury Howick Place last Saturday, but the auction is ongoing on the Polo website until Friday December 10. Proceeds from the auction will benefit Teenage Cancer Trust, a charity dedicated to helping young people fight cancer.

The Art Starts project is inspired by the iconic American Star Spangled Banner and is synonymous with the philosophy of the Polo Jeans Co. brand. The brand commissioned up-and-coming European and Middle Eastern contemporary artists to customise a canvas by creating three-dimensional stars made from the finest American denim. The artists can choose an assortment of materials unique to their specialty and materials ranged from denim and replicas of the American flag to dyes, bleach and embroidery.

“At Teenage Cancer Trust, we know how important fashion and art are to the daily lives of the patients we work with. This partnership is a fantastic opportunity for us because, as well as allowing some of our young people to get involved in designing their own stars, it also raises vital funds for us to continue to provide the best specialised care for teenagers and young adults with cancer across the UK,” said Simon Davies, Chief Executive of Teenage Cancer Trust.

The stars have been displayed in select Polo Jeans Co. stores in cities across Europe before culminating in the exhibition and auction at Phillips de Pury.