The cliches and assumptions that Scandinavian fashion tends to veer towards the raw and the minimal are not completely unfounded. The legions of Scandi-streetstyle blogs all featuring mussed up hair, perfectly draped jersey pieces and ‘fierce’ gladiators that have found fans worldwide don’t lie. So Moon Spoon Saloon will come as something of a surprise in among the Scandi-fashion landscape. This new Danish fashion/art collection has a humorous and childlike approach towards fashion that some might call ludicrous, especially when one is faced with oversized Andy Pandy-esque jumpsuits, heavy-hipped leather patchwork trousers and pastel puffa jackets.
Sara Sachs, a Central Saint Martins graduate, provides the silhouettes for the collective while Tal R, the artist who has exhibited worldwide, injects his brave and distinctive colour palette to allow the pieces to truly shine. The rest of the Moon Spoon Saloon gang is made up of photographer Noam Griegst and stylist Melanie Buchhave as together, they hope to put out offerings other than clothes including books, films, posters and exhibitions. For now, though, they have given themselves a formidable task by adding a limitation structure to their clothes. Moon Spoon Saloon will launch a total of 99 styles, with each style being only available in 99 editions that will be accompanied by a unique painted hanger. This mode of production means that Sachs and Tal R can go about sourcing fur specialists and craft communities in the Czech mountains to help them realise their vision for singularity in fashion.
Last week, Moon Spoon Saloon presented their inaugural show for Copenhagen Fashion Week at the Royal Danish Theatre, in collaboration with dancers from the Royal Danish Ballet. The event saw models dance with ‘non-models’ and resembled something like an impromptu circus parade, an effect that Sachs and Tal were probably striving for. Moon Spoon Saloon have also been snapped up by Dover Street Market, who will be giving the collective their own branded area.