London menswear designer James Small and the new W London Hotel at Leicester Square have started a collaboration where Small will be designing three bespoke belts which will be sold exclusively at W London.

When designing the belt, James Small drew inspiration from the theme of his new SS/11 collection, travel. The belt will be available in three versions, male, female and bespoke. Created in  luxury leather and designed to reflect the dual personality of the hotel - day and night, formal and informal - the belts will be reversible with one side in a formal black and the other, silver for night. The bespoke luxury W Insider belt will be available in a choice of mock alligator or mock lizard and accessory attachments can be made to specifically meet guests individual requirements. 

The seven minute debut film entitled ‘Journey’ was shot by James Small, Tom Beard and Jamie Hince, and stars Louis Simonon.  The concept was born from the very same elements which inspired the second collection of James' eponymous fashion label, the love of travel, journey’s and festivals, which play such a huge part of their summer.

The film centres around four boys, including Jack Guinness and Louis Simonon, modelling the W Insider belt.  Each of the four models are captured with entirely differing personalities and contrasting looks. Jamie Hince drew upon his Super 8 home films to direct the shoot and concept basing it at the rural setting of the Cotswolds.  Jamie used Super 8 and digital cameras which serves to reflect the vintage feel, yet still retain a sharpness which makes for a visually striking contrast.